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Culture and international business: recent advances and their implications for future research

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Abstract

The paper provides a state-of-the-art review of several innovative advances in culture and international business (IB) to stimulate new avenues for future research. We first review the issues surrounding cultural convergence and divergence, and the processes underlying cultural changes. We then examine novel constructs for characterizing cultures, and how to enhance the precision of cultural models by pinpointing when cultural effects are important. Finally, we examine the usefulness of experimental methods, which are rarely used by IB researchers. Implications of these path-breaking approaches for future research on culture and IB are discussed.

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Notes

  1. Evidence from three databases supports this argument. A search of the methodologies as they are described in the full citation of JIBS articles (1987–present) as listed in ABI/INFORM results in the ratio of 13.62:1. A search of JIBS abstracts (1970–2000) appearing in JSTORE provides the ratio of 11.5:1. Finally, a search within the JIBS website gives the ratio of 12.66:1.

  2. See Leung and Su (2004) and Buchan (2003) for comprehensive discussions comparing cross-cultural experimentation with other research methodologies, and concerning the specific controls employed in experimental research to strengthen causal inferences.

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Authors and Affiliations

  1. Department of Management, City University of Hong Kong, Kowloon, Hong Kong

    Kwok Leung

  2. University of Memphis, Memphis, TN, USA

    Rabi S Bhagat

  3. University of Wisconsin, Madison, WI, USA

    Nancy R Buchan

  4. Technion-Israel Institute of Technology, Haifa, Israel

    Miriam Erez

  5. University of California, Irvine, CA, USA

    Cristina B Gibson

Authors
  1. Kwok Leung
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  2. Rabi S Bhagat
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  3. Nancy R Buchan
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  4. Miriam Erez
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  5. Cristina B Gibson
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Correspondence to Kwok Leung.

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Accepted by Arie Y Lewin, Editor-in-Chief, 25 February 2005. This paper has been with the author for one revision.

†Authors' note: This paper is based on a symposium organized by Kwok Leung with the co-authors as participants in the First Annual Conference on Emerging Research Frontiers in International Business at Duke University in March 2003. The co-authors have contributed equally to the development of this paper.

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Leung, K., Bhagat, R., Buchan, N. et al. Culture and international business: recent advances and their implications for future research. J Int Bus Stud 36, 357–378 (2005). https://doi.org/10.1057/palgrave.jibs.8400150

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  • DOI: https://doi.org/10.1057/palgrave.jibs.8400150

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