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Through bubbles and crises: An analysis of the Journal of Financial Services Marketing from 2000 to 2012

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Abstract

This article presents an analysis of all publications of the Journal of Financial Services Marketing (JFSM), from 2000 until the end of 2012. The objectives of this study were: (i) to compare the subjects covered by the journal with industry trends, and identify opportunities for future research, and (ii) to assess the journal’s development over time and its influence in the field of financial services marketing. Data for this content analysis was collected manually from the publisher’s Website and from each paper, and a grounded theory approach was used to group the papers into clusters based on emerging themes. The study indicates that JFSM has been successful in covering the industry’s most important trends, including mobile banking, relationship management, Customer Relationship Management (CRM) and service quality. A number of gaps were identified, in particular regarding mobile banking services and the impact of new online business models (for example, PayPal, crowdfunding, Bitcoin). These findings should assist JFSM’s editorial board to determine its future direction, and offer readers insight into industry trends and the journal’s role in covering them.

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Authors and Affiliations

  1. 201-510 Chesterfield Ave, North Vancouver, V7M 2L9, BC, Sweden

    Philip Stanley Grant, Beate Stiehler & Edward Boon

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  1. Philip Stanley Grant
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  2. Beate Stiehler
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  3. Edward Boon
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Correspondence to Philip Stanley Grant.

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Grant, P., Stiehler, B. & Boon, E. Through bubbles and crises: An analysis of the Journal of Financial Services Marketing from 2000 to 2012. J Financ Serv Mark 18, 260–270 (2013). https://doi.org/10.1057/fsm.2013.21

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  • DOI: https://doi.org/10.1057/fsm.2013.21

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