New Russian ‘Macho’ Between Literature and Life

Abstract

Using a socio-constructivist approach to exploring masculinity, and placing the concept in historical and socio-cultural framework, this chapter examines the post-Soviet changes in masculine discourse in the case study of Russia. The socio-economic situation brought about by the collapse of communism entailed profound changes in the Russian labour market, leading to the emergence of a new type of man, associated with physical strength and tough outlook. The shift towards violence and militarisation, first mirrored by mass-media, gradually affected literature and art. Exploring this phenomenon through the works of the prominent writer Zakhar Prilepin alongside some real life examples reveals a paradox of the new Russian macho. Indeed, as argued here, Russian socio-cultural shifts, arising from serious historical upheavals, are proving unable to destroy more profound human values.