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Substituting white rice with brown and black rice as an alternative to prevent diabetes mellitus type 2: a case-study among young adults in Yogyakarta, Indonesia

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Abstract

Purpose

The purpose of this study is to explore the preference and acceptance of white rice substitution with brown and black rice among young adults in Indonesia to prevent diabetes.

Methods

This study used a qualitative design. Rice preference deeply explored using focus group discussion as a case-study. 85 informants with an average of ages 20 years old were divided into several groups. Several topics to discuss include the reasons to accept or reject brown and black rice, knowledge, attitude, motivation, and potency to substitute white rice.

Results

Price was the main barrier to substitute white rice to brown and black rice. The participants have known brown rice from parents, mass media, and friends. Most of them were still unfamiliar with black rice. Culture also affected the preferences of the participants. To motivate people to change their white rice diet, creative packaging and segmentation of the sale were recommended.

Conclusion

Substituting white to brown and black rice is still a challenge for young adults in Indonesia. Several barriers such as culture, accessibility, and affordability need to be considered. Further efforts are important to manage a program to increase brown and black rice consumption.

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Acknowledgements

The authors would like to thank all participants who joined the study. A part of this research is on behalf of the undergraduate thesis by SK at Universitas Gadjah Mada. This study supported by Hibah Dana Masyarakat 2018 given by Faculty of Medicine, Public Health, and Nursing, Universitas Gadjah Mada and Hibah Rekognisi Tugas Akhir 2019 given by Universitas Gadjah Mada.

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Authors and Affiliations

  1. Department of Nutrition and Health, Faculty of Medicine, Public Health, and Nursing, Universitas Gadjah Mada, Yogyakarta, 55281, Indonesia

    Siti Helmyati, Savira Kiasaty, Anita Winda Amalia, Haifa Sholihah & Mirasari Kurnia

  2. Center for Health and Human Nutrition, Faculty of Medicine, Public Health, and Nursing, Universitas Gadjah Mada, Yogyakarta, 55281, Indonesia

    Siti Helmyati

  3. Global Nutrition and Epidemiologic Transition (GNET), Kubang Kerian, Kelantan, Malaysia

    Siti Helmyati, A.J. Rohana, Wan Rosli Wan Ishak, Noor Aman Hamid, Vasanti Malik & Frank Hu

  4. Department of Biostatistics, Epidemiology, and Population Health, Faculty of Medicine, Public Health, and Nursing, Universitas Gadjah Mada, Yogyakarta, 55281, Indonesia

    Maria Wigati

  5. Department of Community Medicine, School of Medical Sciences, Universiti Sains Malaysia, 16150, Kubang Kerian, Kelantan, Malaysia

    A.J. Rohana & Noor Aman Hamid

  6. Program of Nutrition & Dietetic, School of Health Sciences, Universiti Sains Malaysia, 16150, Kubang Kerian, Kelantan, Malaysia

    Wan Rosli Wan Ishak

  7. Department of Nutrition, Harvard T.H. Chan School of Public Health, 665 Huntington Avenue, Boston, MA, 02115, USA

    Vasanti Malik & Frank Hu

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  1. Siti Helmyati
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  2. Savira Kiasaty
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Correspondence to Siti Helmyati.

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Helmyati, S., Kiasaty, S., Amalia, A.W. et al. Substituting white rice with brown and black rice as an alternative to prevent diabetes mellitus type 2: a case-study among young adults in Yogyakarta, Indonesia. J Diabetes Metab Disord 19, 749–757 (2020). https://doi.org/10.1007/s40200-020-00555-8

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