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Versterk uw merk

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In de zorgsector was de term ‘merk’ lang impopulair door associaties met de commercie. Inmiddels wordt merkdenken echter succesvol omarmd. Zes tips.

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  1. Strategisch merkadviseur http://www.bsl.nl

    Hendrik Beerda

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  1. Hendrik Beerda
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Beerda, H. Versterk uw merk. Skipr 12, 26–27 (2019). https://doi.org/10.1007/s12654-019-0118-z

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