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F#ck Your Family!: The Visual Jurisprudence of Automobility

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Abstract

This paper considers the popular visual jurisprudence of bumper stickers. Drawing upon a sample sticker/driver/vehicle assemblages observed at the Gold Coast, Australia in 2014, we argue that the meanings and messages projected by the assemblages have a significant legal dimension. The argument is located at the intersection of past research into bumper stickers, increased scholarly interest in the relation of law to automobility and especially recent considerations of the popular visual jurisprudence of the motor vehicle, its cultures and semiotics. In particular we argue that the sticker/driver/vehicle assemblage represents an engagement with law and legality. We suggest this goes beyond immediate denotations of brands with intellectual property or flags and the sovereign nation state to more essential engagement with consumer capitalisms law of the image, the friend/enemy distinction, the ouroboros of rights and the essential legality of living in a polis.

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Notes

  1. In this paper we are not focused on attributing social significance to the practice of putting stickers on motor vehicle. We are not suggesting it is a dominant social practice or commenting on it as a declining or ascending practice. Rather, we are interested in what these signs and symbols mean when they are moving around and being seen. We observed a visual fact that there are vehicles with stickers and deciphered their meanings. In doing so we saw law.

  2. On the geographies and mobilities of the Gold Coast, Australia see [30].

  3. The responsible Queensland Government authority, the Department of Transport and Main Roads has announced a major upgrade of the street to six lanes where the sample was taken so as to reduce congestion, see [24].

  4. See http://brickworkscentre.com.au/ferry-rd-market/ last accessed 27 October 2015.

  5. See http://www.tss.qld.edu.au/ last accessed 27 October 2015.

  6. See http://www.sthildas.qld.edu.au/ last accessed 27 October 2015.

  7. The study did not have ethics approval to take photographs of stickers. Therefore the analysis is limited to the description of the vehicle/driver/sticker assemblage recorded during the research sessions.

  8. For example Male 35–50, Black Ford Utility ‘Image of naked woman’; Male 20–34, While Ford Station wagon ‘image of naked woman and Ford logo’.

  9. Female 20–35, Yellow Nissan Hatch.

  10. Female 20–35, White Nissan Hatch; Female 20–35, White Hyundai Hatch; Female 20–35, Black Mazda SUV.

  11. For example Female 35–50, White Mazda SUV ‘Mum, Dad, 3 Children, 1 Dog, 1 Cat’; Female 35–50, White Audi SUV ‘Mum, Dad 2 Children, 1 Dog’.

  12. Male 35–40, Black Hyundai SUV.

  13. Female 35–50. White Holden Sedan.

  14. Female 20–35, Black Toyota Sedan.

  15. Eight vehicles in the sample had Apple logo stickers.

  16. For example Male 20–35, White Mazda Sedan; Male 20–35, Black Suzuki Hatch. 16 vehicles in the sample had the Transformer image.

  17. Male 35–50, While Holden Station wagon ‘Billabong’ logo; Female 20–35, White Holden Utility ‘Ripcurl’ logo.’ Ten vehicles in the sample had these logos.

  18. Male 25-50, Blue Toyota SUV ‘Monster Energy Claw’ logo. Six vehicles in the sample had this exact image.

  19. We observed vehicles displaying the Australian, New Zealand, French, Canadian and South African flags.

  20. On some of the meanings of the Silver Fern in New Zealand see [90].

  21. For example the Female 35–50, Silver Holden Sedan that displayed the hybrid phrase ‘NZeenlander’ a combination of NZ and the Australian state Queensland.

  22. Male 35–50, Red Nissan 4WD; Male 35–50, Orange Holden Coupe; Female 20–35, White Toyota Sedan, Male 20–35, White Holden Utility.

  23. For example Female 35–50, White Lexus SUV ‘Mum, Dad, Two Children’, Female 35–50, Gold Audi SUV ‘Mum, Dad, Two Children’, Female 35–50, White BMW SUV ‘Mum, Dad, Three Children’ and Female 35–50, White Audi SUV ‘Mum, Dad, Two Children, Dog’.

  24. For example Female 20–35, Black Honda SUV ‘Mum, One Child, One Cherub’.

  25. There were four suggestion of same-sex sexuality in the sample through vehicles with a rainbow gay pride flag. Female 35–50, White Holden SUV; Female 20–35, White Hyundai Hatch; Male 20–35, Blue Hyundai Hatch; Male 20–35, White Holden Sedan.

  26. It could be a criticism that these rejoinders are merely an immature and banal attempt at humour by shallow young men. We have explored this issue elsewhere [27] but for the purposes of this paper these rejoinders create a neat circle about the proclaiming of rights.

  27. For example Male 20–35, Grey Jeep 4WD; Male 35–50, White Holden Utility.

  28. Male 35–50, Grey Mitsubishi, Sedan.

  29. Male 25–30, Grey Holden Station wagon.

  30. For a use of Ouroboros as an organising image for legal scholarship see [67].

  31. Male 20–35, White Toyota Van, Male 50+, Silver Holden Sedan; Male 20–35, Grey Nissan 4WD. Conceivably not at the same time.

  32. Male 35–50, White Nissan 4WD.

  33. Female 20–35, Silver Holden Sedan ‘Ban Live Exports’; Female 35–50, White Ford Sedan ‘No live Exports’.

  34. For example Female 35–50, Silver Toyota Sedan; Male 35–50, Red Toyota Station wagon. On the community opposition to coal gas exploration and extraction on the premium farm land of North New South Wales see [54].

  35. For example Female 35–50, Silver Kia Van; Female 35–50, Black Range Rover; Male 20–35, White Suzuki Hatch.

  36. Male 35–50, White Hyundai Sedan. On the Palmer United Party see [52].

  37. Male 50+, Grey Mercedes Benz.

  38. Male 35–50, White Toyota 4WD.

  39. Male 35–50, White Toyota Utility.

  40. Female 20–35, Black Honda SUV.

  41. Male 35–50, White VW Utility.

  42. Male 35–50, Black Jeep 4WD.

  43. Male 35–50, Silver Nissan 4WD.

  44. Male 35–50, Brown Holden Sedan.

  45. See also Anderson’s concept of ‘Imagined Communities’ [3].

  46. Male 35–50, White, Subaru Station wagon.

  47. Male 35–50, Green, Holden Sedan.

  48. Male 35–50, White Toyota 4WD.

  49. Male 35–50, Silver, Subaru Station wagon.

  50. Male 50+, White Holden Utility; male 20–35, White VW Utility. On the use of ‘bugger’ in Australian and New Zealand vehicle advertising see [73].

  51. Male 35–50, Grey Mazda Utility. ‘Drop Bears’ are an Australian larrikin myth about carnivorous koalas that drop from eucalyptus trees onto unsuspecting tourists. For a fantastic manifestation of Australian larrikin humour about drop bears see the spoof academic article by Volker Janseen [48].

  52. Female 20–35, Red Toyota Sedan.

  53. Male 35–50, White Toyota Utility.

  54. Female 20–35, White Mazda Sedan. We have no idea what this means ‘W1CF’ is a 39 pin connecter used in various domestic electrical goods. It might stand for ‘Womens Indoor Cricket Federation’.

  55. Female 35–50, Red Ford Sedan. The question lingers what or who was ‘radical’.

  56. Male 35–50, Grey Toyota Sedan. We are at a loss as to this image.

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  1. School of Criminology and Criminal Justice; Griffith Law School, Griffith University, Gold Coast, QLD, Australia

    Kylie Doyle & Kieran Tranter

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Doyle, K., Tranter, K. F#ck Your Family!: The Visual Jurisprudence of Automobility. Int J Semiot Law 30, 1–22 (2017). https://doi.org/10.1007/s11196-016-9477-6

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