Since the 2019 publication of Patrik Aspers and Ugo Corte’s article, "What is Qualitative in Qualitative Research?", it has been accessed 242 thousand times. Qualitative Sociology has invited Editorial Board Members Mario Small, Jennifer Reich, Paul Lichterman, and Japonica Brown-Saracino to respond to their article and to revisit the very question they are raising: "What is Qualitative in Qualitative Research?" These essays, and the response by Aspers and Corte, present a lively and timely discussion on the distinct characteristics of qualitative work and shed light on its pluralistic and contested character.