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CellTrust: a reputation model for C2C commerce

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Abstract

The improvement of wireless technologies and the increasing spread of mobile phones open new possibilities to perform mobile Customer-to-Customer commercial activities. In this new scenario, where users cannot rely on stable connections, it assumes a great relevance how to trust the counterpart in a transaction and how to avoid that a disconnection, possible in wireless connections, can encourage users to cheat. To tackle these issues we propose a feedback-based reputation mechanism able to detect malicious users better than other state-of-the-art techniques, as shown by the large number of experiments run to measure the accuracy of the compared methods in the most common situations.

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Authors and Affiliations

  1. DIMET Dept., University of Reggio Calabria, Feo di Vito, 89122, Reggio Calabria, Italy

    Gianluca Lax & Giuseppe M. L. Sarné

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  1. Gianluca Lax
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  2. Giuseppe M. L. Sarné
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Correspondence to Gianluca Lax.

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An abridged version of this paper appeared in Proceedings of the ICE-B International Conference on E-Business 2006 (ICE-B 2006) 29.

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Lax, G., Sarné, G.M.L. CellTrust: a reputation model for C2C commerce. Electron Commer Res 8, 193–216 (2008). https://doi.org/10.1007/s10660-008-9019-8

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