Abstract
This paper discusses some aspects of the article by Azima and Mundler (2022). It is argued that the relationship between work and social satisfaction and direct selling is not necessarily linked to the existence of an opportunity cost of family labor. It is also argued that the effect of the share of direct sales over total shares is weak, while the substantial one is participation to direct selling per se, more than its share on total sales.
This is a preview of subscription content, log in via an institution to check access.
Notes
It should be further specified that the comparison in strictly monetary terms between the alternative returns only holds when the satisfaction (utility, in economic jargon) from farm and off-farm work is the same (or, more precisely, is not a constant ratio). If this is not the case, the comparison is again in subjective terms.
For the logit model, the parameter of 0.017 of the SFSC share mean that a 1 percent increase in the share determines a 1.01715 increase in the odds ratio of a positive vs negative work satisfaction, which is not easily interpretable. An easier way of appreciation of the effect is the marginal effect, that unfortunately is not shown.
References
Azima, S., and P. Mundler. 2022. Does direct farm marketing fulfill its promises? analyzing job satisfaction among direct-market farmers in Canada. Agriculture and Human Values 39 (2): 791–807.
Brunori, G., A. Rossi, and F. Guidi. 2012. On the new social relations around and beyond food. Analysing consumers' role and action in Gruppi di Acquisto Solidale (Solidarity Purchasing Groups). Sociologia Ruralis 52(1), 1–30.
Corsi, A., F. Barbera, and S. Novelli. 2018. Introduction to Part III: AFNs from the Producers’ Viewpoint. In Alternative Food Networks, ed. A. Corsi, F. Barbera, E. Dansero, and C. Peano, 165–172. London: Palgrave Macmillan.
Griffin, M.R., and E.A. Frongillo. 2003. Experiences and Perspectives of Farmers from Upstate New York Farmers’ Markets. Agriculture and Human Values 20: 189–203.
Hardesty, S., and P. Leff. 2010. Determining Marketing Costs and Returns in Alternative Marketing Channels. Renewable Agriculture and Food Systems 25 (1): 24–34.
Logozar, B., and T.M. Schmit. 2009. Assessing the Success of Farmers’ Markets in Northern New York: A Survey of Vendors, Customers, and Market Managers. Department of Applied Economics and Management, College of Agriculture and Life Sciences, Cornell University, EB 2009–08. Retrieved from http://ageconsearch.umn.edu/record/55941?ln=en
Uematsu, H., and A. Mishra. 2011. Use of Direct Marketing Strategies by Farmers and Their Impact on Farm Business Income. Agricultural and Resource Economics Review 40 (1): 1–19.
Funding
This study received no funding.
Author information
Authors and Affiliations
Corresponding author
Ethics declarations
Conflict of interest
Author that he has no conflict of interest.
Ethical approval
This article does not contain any studies with human participants or animals performed by any of the authors.
Additional information
Publisher's Note
Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
Rights and permissions
About this article
Cite this article
Corsi, A. Comment on “Does direct farm marketing fulfill its promises? analyzing job satisfaction among direct‑market farmers in Canada”. Agric Hum Values 40, 1527–1529 (2023). https://doi.org/10.1007/s10460-023-10437-3
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s10460-023-10437-3