Abstract
In this paper we critically examine mobile markets as an emerging approach to serving communities with limited healthy food options. Mobile markets are essentially farm stands on wheels, bringing fresh fruits, vegetables and other food staples into neighborhoods, especially those lacking traditional, full service grocery stores, or where a significant proportion of the population lacks transportation to grocery stores. We first trace the emergence of contemporary mobile markets, including a brief summary about how and where they operate, what they aim to achieve, who they serve, and the general constraints on their operations. We then report case study findings that examine the operational benefits and challenges of two mobile markets operating in Syracuse, New York. Our research suggests that although Syracuse’s mobile markets play a positive role in alleviating geographic, economic and social barriers to fresh food access experienced by elderly, immobile and low income residents living in Syracuse’s urban neighborhoods, the impacts of the mobile markets are dampened by both operational constraints and larger political and economic forces.
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Notes
Our internet-based research on mobile markets in the U.S. revealed 55 mobile markets, 10 of which are no longer operational. Using the USDA Agricultural Marketing Services “National On-Farm Market Directory” (http://search.ams.usda.gov/OnFarmMarkets/), we found 50 mobile markets. Because not all mobile markets have websites and because farmers’ markets in the On-Farm Market Directory are self-reported, our reported number of mobile markets is an estimate.
Efforts to realize a new cooperative grocery store in West Oakland are still underway (http://peoplescommunitymarket.com/).
Indeed, Widener et al. (2011) find that food access changes seasonally.
The USDA provides education to retailers, including mobile market operators, on how to legally accept and administer SNAP payments; see http://www.fns.usda.gov/snap/retailers/pdfs/Retailer_Training_Guide.pdf.
See USDA ERS Access Research Atlas (http://apps.ams.usda.gov/fooddeserts/fooddeserts.aspx).
Throughout this paper, the Southside neighborhood-based mobile market will be referred to as the CDC MM. The mobile market operated by the regional farmers’ market will be referred to as the RFM MM.
See http://www.fns.usda.gov/fmnp/wic-farmers-market-nutrition-program-fmnp and http://www.fns.usda.gov/sfmnp/senior-farmers-market-nutrition-program-sfmnp for information about the Farmers’ Market Nutrition Program.
Abbreviations
- CDC:
-
Community Development Corporation
- CDC MM:
-
Community Development Corporation Mobile Market
- CSA:
-
Community supported agriculture
- EBT:
-
Electronic benefits transfer
- FMNP:
-
Farmers’ Market Nutrition Program
- RFM:
-
Regional Farmers’ Market
- RFM MM:
-
Regional Farmers’ Market Mobile Market
- SNAP:
-
Supplemental Nutrition Assistance Program
- USDA:
-
ERS United States Department of Agriculture Economic Research Service
- WIC:
-
Women, Infants, and Children Supplemental Nutrition Program
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Acknowledgments
We are grateful for the time and insights of mobile market staff, customers and associates in helping to advance this research. We appreciate the feedback of our anonymous reviewers and the research assistance of Sean Keefe, Jeremy French-Lawyer, and Lucas Barros-Correia. Our research was funded by the Sustainable Enterprise Partnership, a joint initiative of Syracuse University, SUNY College of Environmental Science and Forestry, and the Syracuse Center of Excellence.
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Robinson, J.A., Weissman, E., Adair, S. et al. An oasis in the desert? The benefits and constraints of mobile markets operating in Syracuse, New York food deserts. Agric Hum Values 33, 877–893 (2016). https://doi.org/10.1007/s10460-016-9680-9
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DOI: https://doi.org/10.1007/s10460-016-9680-9