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Application of Q-method to the measurement of public opinion

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Abstract

A formal model is described for representing qualitative attributes of public opinion. These were the subject of a paper by George Carslake Thompson in 1886, which, though reprinted in recent years, has never been reduced to operations. The proposed method covers Thompson’s schema in all its parts, and offers a way to measure opinions as individual understandings, operant as Q-sorts in Q-methodology.

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Authors and Affiliations

  1. University of Missouri, USA

    William Stephenson

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  1. William Stephenson
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Stephenson, W. Application of Q-method to the measurement of public opinion. Psychol Rec 14, 265–273 (1964). https://doi.org/10.1007/BF03395995

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  • DOI: https://doi.org/10.1007/BF03395995

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