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Marketing decision-making through computer cartography

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References

  • Dudnik, Elliott E.,SYMAP: User’s Reference Manual for Synagraphic Computer Mapping, Department of Architecture, University of Illinois at Chicago Circle, Report No. 71-1, December, 1971.

  • Peucker, Thomas K.,Computer Cartography, (Washington, D.C., Commission on College Geography, Association of American Geographers, 1972).

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  • Wolf, Jack S., “SYMAP: Computer Graphics for Marketing Management,”Journal of Marketing Research, August, 1969, pp. 357–358.

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Authors and Affiliations

  1. Texas A & M University, College Station, Texas, USA

    William M. Pride Ph.D.

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  1. William M. Pride Ph.D.
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Pride, W.M. Marketing decision-making through computer cartography. JAMS 5, 369–378 (1977). https://doi.org/10.1007/BF02722067

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  • DOI: https://doi.org/10.1007/BF02722067

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