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The delineation of consumer research a comment on scherhorn's paper in JCP, 1, 1977/1

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References

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Authors
  1. Robert W. Chestnut
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Additional information

As from August 1977, Robert W. Chestnut is Professor of Marketing, Graduate School of Business, Columbia University, New York, N.Y. 10027, USA. At the time of writing, he was affiliated with the Department of Psychological Sciences, Purdue University.

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Chestnut, R.W. The delineation of consumer research a comment on scherhorn's paper in JCP, 1, 1977/1. J Consum Policy 1, 195–196 (1977). https://doi.org/10.1007/BF00380455

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