Abstract
In order to study the pricing of information service market in the Internet of Things, we construct a pricing model based on Stackelberg game by Intermediaries and information providers. On this basis, the optimal strategies of information service providers and Intermediaries are obtained by game theory. Then, according to the results of numerical simulation we draw the conclusions that if the price of intelligent terminal equipment is expensive, the information provider shall adopt pure bundling strategy, whereas take pure components strategy. While the variation of evaluation value for consumer information products becomes bigger, pure bundling strategy should be taken by the information service providers. When the information provider wants to adopt pure components strategy, then the variation of evaluation value for consumer information products should be satisfied by certain conditions.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Bucherer E, Uckelmann D (2010) Business models for the internet of things [A]. Architecting the internet of things [C]. University of Cambridge Press, Cambridge, pp 252–279
Fleisch E (2010) What is the internet of things. Bus Process Appl 2:1–27
Bohli J-M, Sorge C, Westhoff D (2009) Initial observations on economics, pricing, and penetration of the internet of things market. Comput Commun Rev 39(2):50–55
Taoliang W, Li Y (2010) Application of the internet of things: demand oriented [J]. China Telecommun Ind 7(115):44–45
Jain S, Kannan PK (2002) Pricing of information products on online servers: issues, models, and analysis. Manag Sci 9(48):1123–1142
Choudhary V (2010) Use of pricing schemes for differentiating information goods. Inf Syst Res 21(1):78–92
Chui M, Löffer M, Roberts R (2010) The internet of things. McKinsey Q 2:1–9
Decker C, Berchtold M, Leonardo Weiss F (2009) Cost-benefit model for smart items in the supply chain. Commun Assoc Inf Syst 5:213–231
Zhang Yu, Tang Xiaowo, Zhong Lin (2008) Study of online information goods bundle pricing. J Syst Eng 28(3):331–337
Venkatesh R, Wagner K (2003) Optimal bundling and pricing under a monopoly: contrasting complements and substitutes from independently valued products. J Bus 76(4):21l–231
Acknowledgement
This study was supported by philosophy social science fund of Hunan province (2010YBA048), general project of the ministry of education on humanities and social science research (11YJC790084) and Research fund for the Doctoral Program of higher education (20110161120032).
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2013 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Mei, L., Li, W., Nie, K. (2013). Pricing Decision Analysis for Information Services of the Internet of Things Based on Stackelberg Game. In: Zhang, Z., Zhang, R., Zhang, J. (eds) LISS 2012. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-32054-5_155
Download citation
DOI: https://doi.org/10.1007/978-3-642-32054-5_155
Published:
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-32053-8
Online ISBN: 978-3-642-32054-5
eBook Packages: Business and EconomicsBusiness and Management (R0)