Abstract
Chapter 1 provides important background information that helps set the scene for the study by analysing a typical example of a service interaction in the shop under scrutiny and argues that to understand ‘service encounters’, one needs to go beyond the logocentric approaches of conversation analysis and interactional sociolinguistics. The chapter also supplies brief information about Persian ethnic shops and their locations in Sydney and Iranian immigration to Australia followed by a brief overview of the theoretical framework for the study.
This chapter contains an extract from the author’s contribution to the volume The Sociolinguistics of Iran’s Languages at Home and Abroad (Palgrave Macmillan, 2019).
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Adibi, H. (1994). Iranians in Australia. Paper presented at the Mehregan: The First Persian Cultural Festival of Sydney, The University of Sydney.
Agar, M. (1997). Ethnography: An overview. Substance Use & Misuse, 32(9), 1155–1173.
Ansari, M. (1992). The making of the Iranian community in America. New York: Pardis Press.
Aston, G. (Ed.). (1988). Negotiating service: Studies in the discourse of bookshop encounters. Bologna: Cooperativa Libraria Universitaria Editrice.
Australian Bureau of Statistics. (2011). Retrieved October 20, 2013, from http://www.abs.gov.au.
Bailey, B. (1997). Communication of respect in interethnic service encounters. Language in Society, 26(3), 327–356.
Bailey, B. (2000). Communicative behavior and conflict between African-American customers and Korean immigrant retailers in Los Angeles. Discourse & Society, 11(1), 86–108.
Barni, M., & Bagna, C. (2010). Linguistic landscape and language vitality. In E. Shohamy, E. Ben-Rafael, & M. Barni (Eds.), Linguistic landscape in the city. New York: Multilingual Matters.
Barrett, R. (2006). Language ideology and racial inequality: Competing functions of Spanish in an Anglo-owned Mexican restaurant. Language in Society, 35(2), 163–204.
Barton, D., & Hamilton, M. (1998). Local literacies. London: Routledge.
Bourdieu, P. (1977). Outline of a theory of practice. Cambridge: Cambridge University Press.
Bozorgmehr, M., Der-Martirosian, C., & Sabagh, G. (1993). Middle Easterners: A new kind of immigrant. In R. Waldinger & M. Bozorgmehr (Eds.), Ethnic Los Angeles (pp. 345–378). New York: Russel Sage Foundation.
Coupland, N. (1983). Patterns of encounter management: Further arguments for discourse variables. Language in Society, 12(4), 459–476.
Crichton, J. (2010). The discourse of commercialization: A multi-perspectived analysis. Basingstoke: Palgrave Macmillan.
Daha, M. (2011). Contextual factors contributing to ethnic identity development of second-generation Iranian American adolescents. Journal of Adolescent Research, 26(5), 543–569.
De Stefani, E. (2018). Institutional invitations to a meeting: Cold calls to bank clients. Journal of Pragmatics, 125, 180–199.
De Stefani, E., & Horlacher, A. S. (2018). Mundane talk at work: Multiactivity in interactions between professionals and their clientele. Discourse Studies, 20(2), 221–245.
Duranti, A. (1997). Linguistic anthropology. New York: Cambridge University Press.
Ehrkamp, P. (2005). Placing identities: Transnational practices and local attachments of Turkish immigrants in Germany. Journal of Ethnic and Migration Studies, 31(2), 345–364.
Félix-Brasdefer, J. C. (2015). The language of service encounters: A pragmatic-discursive approach. Cambridge: Cambridge University Press.
Filliettaz, L. (2004). The multimodal negotiation of service encounters. In P. LeVine & R. Scollon (Eds.), Discourse and technology: Multimodal discourse analysis. Washington, DC: Georgetown University Press.
Filliettaz, L. (2005). Mediated actions, social practices, and contextualization: A case study from service encounters. In S. Norris & R. H. Jones (Eds.), Discourse in action: Introducing mediated discourse analysis (pp. 100–109). New York: Routledge.
Foucault, M. (1982). Power/knowledge: Selected interviews and other writings, 1972–1977. New York: Pantheon.
Gavioli, L. (1995). Turn-initial versus turn-final laughter: Two techniques for initiating remedy in English/Italian bookshop service encounters. Discourse Processes, 19(3), 369–384.
Gavioli, L. (1997). Bookstore service encounters in English and Italian. In F. Bargiela-Chiappini & S. Harris (Eds.), The languages of business: An international perspective (pp. 136–158). Edinburgh: University of Edinburgh Press.
Gee, J. P. (2011). How to do discourse analysis: A toolkit. London, UK: Routledge.
George, S. (1990). Getting things done in Naples. Action, language and context in discourse description. Bologna: Cooperativa Libraria Universitaria Editrice.
Goffman, E. (1961). Encounters: Two studies in the sociology of interaction. Indianapolis, IN: Bobbs-Merrill.
Goffman, E. (1963). Behavior in public spaces: Notes on the social organization of gatherings. New York: The Free Press.
Goffman, E. (1974). Frame analysis: An essay on the organisation of experience. New York: Harper & Row.
Halliday, M. A. (1978). Language as a social semiotic: The social interpretation of language and meaning. London: Edward Arnold.
Halliday, M. A. K., & Hasan, R. (1985). Language, context, and text: Aspects of language in a social-semiotic perspective. Geelong, VIC: Deakin University Press.
Izadi, D. (2015). Spatial engagement in Persian ethnic shops in Sydney. Multimodal Communication, 4(1), 61–78.
Izadi, D. (2017). Semiotic resources and mediational tools in Merrylands, Sydney, Australia: The case of Persian and Afghan shops. Social Semiotics, 27(4), 495–512.
Izadi, D., & Parvaresh, V. (2016). The framing of the linguistic landscapes of Persian shop signs in Sydney. Journal of Linguistic Landscape, 2(2), 182–205.
Jones, R. H. (2016). Spoken discourse. London: Bloomsbury.
Kalaja, P. (1991). Analyzing service encounters cross-culturally: Methodological considerations. Paper presented at the Communication and Discourse Across Cultures and Languages, Jyväskylä, Finland.
Kerbrat-Orecchioni, C. (2006). Politeness in small shops in France. Journal of Politeness Research. Language, Behaviour, Culture, 2(1), 79–103.
Lave, J., & Wenger, E. (1991). Situated learning: Legitimate peripheral participation. Cambridge: Cambridge University Press.
Layder, D. (1993). New strategies in social research. Cambridge: Polity Press.
Levinson, S. (1992). Activity types and language. In P. Drew & J. Heritage (Eds.), Talk at work: Interaction in institutional settings (pp. 66–100). Cambridge: Cambridge University Press.
Mahdi, A. A. (1998). Ethnic identity among second-generation Iranians in the United States. Iranian Studies, 31(1), 77–95.
Malinowski, B. (1922). Argonauts of the western Pacific. London: Routledge and Kegan Paul.
Merritt, M. (1976). On questions following questions in service encounters. Language in Society, 5(3), 315–357.
Mobasher, M. (2006). Cultural trauma and ethnic identity formation among Iranian immigrants in the United States. American Behavioral Scientist, 50(1), 100–117.
Mostashari, A., & Khodamhosseini, A. (2004). An overview of socioeconomic characteristics of the Iranian-American community based on the 2000 U.S. census. Iranian Studies Group at MIT. Retrieved from http://isg-mit.org/projects-storage/census/socioeconomic.
Norris, S. (2011). Identity in (inter)action: Introducing multimodal (inter)action analysis. Berlin and New York: De Gruyter Mouton.
Norris, S., & Jones, R. H. (Eds.). (2005). Discourse in action: Introducing mediated discourse analysis. New York: Routledge.
Pennycook, A. (2017). Translanguaging and semiotic assemblages. International Journal of Multilingualism, 14(3), 269–282.
Pennycook, A., & Otsuji, E. (2014). Metrolingual multitasking and spatial repertoires: ‘Pizza Mo two minutes coming’. Journal of Sociolinguistics, 18(2), 161–184.
Pennycook, A., & Otsuji, E. (2017). Fish, phone cards and semiotic assemblages in two Bangladeshi shops in Sydney and Tokyo. Social Semiotics, 27(4), 434–450.
Placencia, M. E. (2004). Rapport-building activities in corner shop interactions. Journal of Sociolinguistics, 8(2), 215–245.
Roberts, C., & Sarangi, S. (2005). Theme-oriented discourse analysis of medical encounters. Medical Education, 39(6), 632–640.
Ryoo, H. K. (2005). Achieving friendly interactions: A study of service encounters between Korean shopkeepers and African-American customers. Discourse & Society, 16(1), 79–105.
Sarangi, S., & Candlin, C. N. (2001). Motivational relevancies: Some methodological reflections on sociolinguistic practice. In N. Coupland, S. Sarangi, & C. N. Candlin (Eds.), Sociolinguistics and social theory (pp. 350–387). Harlow: Longman.
Schegloff, E. A., Jefferson, G., & Sacks, H. (1977). The preference for self-correction in the organization of repair in conversation. Language, 53, 361–382.
Schegloff, E. A., & Sacks, H. (1973). Opening up closings. Semiotica, 8(4), 289–327.
Scollon, R. (1998). Mediated discourse as social interaction. London: Longman.
Scollon, R. (2001a). Action and text: Towards an integrated understanding of the place of text in social (inter)action, mediated discourse analysis and the problem of social action. In R. Wodak & M. Meyer (Eds.), Methods of critical discourse analysis. London: SAGE Publications.
Scollon, R. (2001b). Mediated discourse: The nexus of practice. New York: Routledge.
Scollon, R., & Scollon, S. (1981). Narrative, literacy and face in interethnic communication. Norwood, NJ: Ablex Publishing Corporation.
Scollon, R., & Scollon, S. (2004). Nexus analysis: Discourse and the emerging internet. London: Routledge.
Stoeltje, M. F. (2009, August 22). Muslims fast and feast as Ramadan begins. San Antonio Express-News. Retrieved from https://www.mysanantonio.com/news/local_news/article/Muslims-fast-and-feast-as-Ramadan-begins-848832.php.
Stubbe, M., Lane, C., Hilder, J., Vine, E., Vine, B., Marra, M., … Weatherall, A. (2003). Multiple discourse analyses of a workplace interaction. Discourse Studies, 5(3), 351–388.
van Dijk, T. A. (1990). Social cognition and discourse. In H. H. Giles & W. P. Robinson (Eds.), Handbook of social psychology (pp. 163–183). New York: John Wiley and Sons.
Ventola, E. (1987). The structure of social interaction: A systemic approach to semiotics of service encounters. London: Pinter Publishers.
Wang, L., & Lo, L. (2007). Immigrant grocery-shopping behavior: Ethnic identity versus accessibility. Environment and Planning A, 39(3), 684–699.
Ylänne-McEwen, V. (2004). Shifting alignment and negotiating sociality in travel agency discourse. Discourse Studies, 6(4), 517–536.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2020 The Author(s)
About this chapter
Cite this chapter
Izadi, D. (2020). The Framing of Service Encounters. In: The Spatial and Temporal Dimensions of Interactions. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-19584-7_1
Download citation
DOI: https://doi.org/10.1007/978-3-030-19584-7_1
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-030-19583-0
Online ISBN: 978-3-030-19584-7
eBook Packages: Social SciencesSocial Sciences (R0)