Introduction
Commercialization of heritage sites has increased dramatically, particularly as tourism has grown into the world’s largest service industry. Commercialization has created opportunities for investment and income production, and generated debate about the economic and noneconomic impacts of the process on sites themselves and on the people who live and work around heritage sites. The debate over commercialization raises ethical, practical, and technical economic questions that are of importance to archaeologists.
Definition
Tourism and other activities around heritage sites create opportunities for governments or entrepreneurs to generate economic activity. The organization and exploitation of these opportunities is commercialization. The economic impacts associated with the commercialization of heritage sites may be positive, for example, on-site job creation and admission fees associated with sites and museums themselves, or off-site economic benefits such as job creation...
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Gould, P., Burtenshaw, P. (2014). Heritage Sites: Economic Incentives, Impacts, and Commercialization. In: Smith, C. (eds) Encyclopedia of Global Archaeology. Springer, New York, NY. https://doi.org/10.1007/978-1-4419-0465-2_508
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