Marketing Your Ecommerce Store

So now you have your product. Now you have your store. What’s left to start marketing it and reaching that audience. In the example I gave for selling a digital product, I talked about how I sold mine through a blog and through my YouTube channel. This was a fantastic option because that was a ready-made market of people who are interested in my content. And because this book was more of my content, and because they trusted my information and they knew the kind of thing they were getting, it was much easier for me to make sales.

If you don’t have that option, then you have lots of other ways to drive sales to your products, to your e-commerce store. One option is to work with other influencers. So for instance, if you don’t have a blog or an Instagram account, then you can talk to people who do and get them to do a shout-out for your product. Likewise, you can create a social media page and provide useful and interesting information there.

Or you can use PPC, pay-per-click advertising. So that means AdWords or Facebook ads. These are ads that allow you to pay for each visitor that lands on your page by clicking. If you work out how many people that visit the site convert into paying customers, then you can work out roughly how much you earn on average per visit.

That then means that as long as you’re paying less than that for each click, you’re almost guaranteed to get a profit from a PPC marketing campaign. The great thing about most forms of PPC marketing is they let you target a specific audience. On Google, you can target people based on the keywords they’re searching for.

This is important, because not only can you address people who are interested in your topic because they’re searching about it, but you can also reach them at the point when they want to buy your product. This is called intent. Say, for instance, if someone searches for best cheap hats, chances are they’re looking to buy a hat.

This is very different than how to wear a hat, which means they’re just interested in hats in general. They probably already have a hat. The intent here is different. And by understanding this, you can target someone who is not only potentially interested in your product, but is looking for it right now.

On Facebook, you can target people based on their demographics, their age, sex, and location, but also based on their interests, their hobbies, even their income bracket and the kinds of people they know. This can be extremely useful when it comes to reaching a targeted audience. Let’s say that you’re selling homemade wedding dresses. You could create a blog and use some SEO to get the top spot on Google for buy wedding dresses online.

But if these are custom-made, custom spec, and people want to come and try them on in person, which they normally do with a wedding dress, then you’d do much better on Facebook to address people only in your local area. You can also do this with Google Ads, by the way. At the same time on Facebook, you might want to only target women. And you might only want to target women who are listed as engaged as their Facebook relationship status. This way, you can target someone who is likely to be looking for dresses and is in the local area.