Creating Motion Graphics in Adobe® Premiere Pro

Export Strategies

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This video segment shows best practices for exporting the motion graphics, preserving transparency, and integrating with other videos.


  • premiere pro
  • adobe
  • motion graphics
  • exporting
  • preserving transparency
  • export settings
  • codecs

About this video

Navin Kulshreshtha
First online
31 January 2019
Online ISBN
Copyright information
© Navin Kulshreshtha 2019

Video Transcript

[Audio Starts at 00:00:00]

Kulshreshtha: We are now ready to share our creations with the world. I’ve loaded the logo project we’ve worked on previously. When you’re ready to export a project click anywhere inside of the timeline then choose file, export, media. This will bring up the export settings dialogue box. One of the most common export formats is called H264 which you will find inside of the format drop down menu. There are many advantages to this format. First of all, it’s compatible across operating systems like both Mac and Windows, it’s compatible with web, social media and mobile devices and it can produce small file sizes. You’ll notice that this is going to generate an MP4 file. To choose the exact location of the file click on the blue file name right next to output name and then choose a folder or a location on your computer where you’ll be able to find it later on.

I’m using the exports folder. Now this dialogue box can be very complicated with a lot of technical settings. To avoid confusion and mistakes I recommend using a preset found here inside of the preset menu and the preset that we’re going to use right now is called match source high bit rate but you may also notice several other presets such as ones for YouTube, Vimeo, Twitter, Facebook and others. Before exporting I always like to scan the summary section which is right here just to make sure that there are no surprises. I can see that the output file has the same resolution and frame rate as the source sequence so that’s what I like to see, everything matches. I’m going to leave the rest of the settings at their default values and then I’m going to click export. Once the file has exported I can see the MP4 file on my computer ready to share and distribute.

Now H264 is great when you want to create small files that are easy to share with the world but it doesn’t produce the highest quality files. If you want the highest quality export then you’ll want to use another format. There is no industry wide standard but here is some high quality Kodaks. There’s Apple ProRes, DNXHR or DNXHD, Go Pro CeniForm and many others. Not all of these will be available on all computers. To see a full list of kodaks available on your system we’re going to click inside of the timeline again and then go back to file, export, media to bring up the export settings dialogue box. This time for the format we’re going to choose quick done. We’re going to ignore the preset and then we’re going to go right down to the video tab and inside of the video tabs you may have to scroll inside of the video tab by the way.

Here in the video tab there’s a section called video Kodak and if you open that drop down menu you’ll see all of the Kodak’s available on your system. I am going to choose Go Pro CineForm. This is a high quality Kodak and another advantage of this I’m going to scroll down here so that you can see another very useful option. There’s an option here it looks a little bit cryptic. It says RGBA 12 bits per channel and alpha. Now alpha in the video world often refers to transparency. So if you have transparent pixels in your project then you can choose this Kodak and then choose this option and then you will have transparent pixels in your export.

Now in this current project that I’m working on there are no transparent pixels so I’m going to go back to the default setting and then I’m going to quickly verify that the file is going to the correct location by looking at the output name and there it is. It’s going into the exports folder so that’s good. Then I am going to look at the summary right here and I’m just double checking making sure that the output resolution and frame rate is the same as the source sequence and then I am going to click on the export button. Once this is exported I can go over to my computer and I can see a dot mov file that’s a quick time file and you’ll also notice that the mov file is a lot larger than the MP4 file that I generated previously which is to be expected since this is a high quality export.

One last thing that I want to show you is that in case you find yourself using the same settings over and over again inside of the export settings dialogue box you can save the settings as a preset so right next to the preset menu is a save preset button. I’m going to click on this button I’m going to give it a meaningful name for now I’ll just call it my preset. If I click on okay it will now show up in the preset drop down menu and I can quickly and easily access it anytime that I want. Having a preset can save you a lot of time and headaches in the future. So now I have several files on my computer that can be shared and distributed with the world. So good job if you’ve made it this far.