Designing Professional Logos - Part 1 With Photoshop and Illustrator

  • Jennifer Harder

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Learn how to take your client’s logo from a flat 2-dimensional business card and turn it into a polished, three-dimensional design for use on merchandise using Photoshop.

In this video, you will learn how to create a logo in Illustrator that can later be modified in Photoshop. You’ll start by setting up your Illustrator workspace by importing a client’s logo for tracing using the Pen and Shape Tools. Next, you’ll see how to add text and effects and how to place the logo as a Smart Object in Photoshop for quick modifications.

What You Will Learn

  • Set up Illustrator and import image for tracing

  • Understand Symbols panel and how to use it

  • Add color and graphic styles to enhance the logo

Who Is This Video For

Beginners who have little knowledge of Adobe’s Illustrator and Photoshop and want to learn how to design logos.

This video teaches how to turn a rough 2D sketch into a polished, three-dimensional design for use on merchandise using Photoshop and Illustrator.

About The Author

Jennifer Harder

Jennifer Harder has worked in the graphic design industry for over 10 years. She has a degree in Graphic Communications and is currently teaching Acrobat, InDesign, and Dreamweaver courses at Langara College. As a freelancer, Jennifer frequently works with Adobe PDFs to help enhance websites. She enjoys talking about Adobe Software and her interests include writing, illustration, and working on her websites.

 

Supporting material

View source code at GitHub.

About this video

Author(s)
Jennifer Harder
DOI
https://doi.org/10.1007/978-1-4842-8222-9
Online ISBN
978-1-4842-8222-9
Total duration
55 min
Publisher
Apress
Copyright information
© Jennifer Harder 2022

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Video Transcript

Hi there. Welcome to my video, designing professional logos with Photoshop and Illustrator. This video of course is divided into two parts.

My name is Jennifer Harder and I’m a book and video author for Apress and also an instructor at a local college in Vancouver, BC. In this video, we are going to be looking at some of the steps for designing logos that will later appear in a variety of layouts as well as tips for working with your client on their next logo project. In part one, you will also discover the following, learn about the history of the logo, discover what you and your client need to consider in the preliminary stages of custom logo creation, discover how Illustrator can be used to create custom logos and add embellishments to the logo.