Successful Email Marketing for Businesses Use Email Marketing to Promote a Product, Service, or Brand

  • Adam Sinicki

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This video will explain how to use email marketing to promote a product, service, or brand. This is considered by many marketers to be the most important way to collect and nurture leads, and yet it is overlooked by a lot of individual creators and bigger businesses.

The video will explain the benefits and provide technical and big-picture advice for setting up and becoming successful. You will learn how to set up an autoresponder and add forms to collect details on your site. You will see how to encourage visitors and customers to provide their details, using squeeze pages, free incentives, sign up forms, checkout forms, and advertising. You’ll use this to build a highly targeted list which you will keep clean to avoid blacklisting. You’ll see how to write emails that get through spam filters and stand out in a crowded inbox. Finally, you’ll be able to use this direct communication to build a more engaged audience and generate more sales.

What You Will Learn

  • Discover the benefits of email marketing

  • Write for email

  • Use autoresponders

  • Create squeeze pages and work with the appropriate tools

  • Understand leads/lead conversion

  • Use Google Analytics and other tracking methods

Who This Video is For

Small businesses and blog owners that want to grow and engage their audience. It is also aimed at larger businesses that aren’t fully realizing the potential of internet marketing.

This video will explain how to use email marketing to promote a product, service, or brand. This is considered by many marketers to be the most important way to collect and nurture leads, and yet it is overlooked by a lot of individual creators and bigger businesses.

About The Author

Adam Sinicki

Adam Sinicki is a writer, programmer, and presenter living in Bicester, Oxfordshire, UK where he spends a lot of his time on his laptop in the local coffee shops. He has been working on a freelance basis as a programmer and SEO writer for the past eight years under the company name NQR Productions. He currently spends time as a blogger and YouTube presenter at Android Authority, where he covers phone reviews as well as development content. Adam has also found success with numerous other projects, including his own Android app Multiscreen Multitasking, which had over 30,000 paid downloads across its various iterations and came as preloaded software on over 60,000 handsets in India. He also provided the code for Coldfusion’s Voxis Launcher.

 

About this video

Author(s)
Adam Sinicki
DOI
https://doi.org/10.1007/978-1-4842-5659-6
Online ISBN
978-1-4842-5659-6
Total duration
24 min
Publisher
Apress
Copyright information
© Adam Sinicki 2019

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Video Transcript

[MUSIC PLAYING]

Hello there and welcome to this video of course on email marketing. My name’s Adam Siniki. And I’m a published author with Apress Media. I’m also a blogger and a vlogger with over 100,000 subscribers. I’m a journalist at Android Authority. And I’m a freelance copywriter and app developer.

Through all those things, email marketing has been indispensable to my ability to promote myself and my clients. And I’ve worked with many clients to help them build their large email lists that end up being highly engaging and lucrative for them. In this video, I’m going to explain the importance of email marketing and why it’s something that your business sorely needs. At the same time, I’m going to talk about how to set it up and, more importantly, how to run this campaign in such a way that it’s highly successful and it gets the results that you were looking for.