The Complete Beginner’s Guide to Search Engine Optimization Everything You Need to Know To Get To The Top of Google

  • Adam Sinicki

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Master SEO, social-media marketing, content strategy, and content creation in this cutting-edge video. You’ll see how to create a brand and a presence online and discover how to utilize SEO and marketing techniques without spamming, getting penalized by Google, or resorting to techniques such as keyword stuffing. The Complete Beginner’s Guide to Search Engine Optimization explains in great detail how you can handle site architecture and web design for SEO, giving you the best chance to promote your site and show off your work. This includes how to optimize a site for speed, mobile responsiveness, and Google’s spiders.

Along the way, you’ll see the benefits of SEO for businesses and learn how SEO can increase traffic, customers, and profits. Here you will encounter Google’s current algorithm: hummingbird. You’ll work through all the recent updates, rank brain, and what it all means for your business. As a complement to this information, this video explains the value of content and copywriting and why this is what drives SEO. As such, you’ll begin to build an audience and write in a way that’s pleasing for humans and Google alike.

The final segments of the video are a definitive guide to the most effective SEO techniques and growth hacks, where you will put everything you’ve learned into action. This video essay will explain why you shouldn’t rely solely on Google and explains how to make SEO part of a grander digital-marketing strategy.

What You’ll Learn

  • Explore a brief history of SEO

  • Understand how SEO works

  • Create a cohesive content-marketing strategy, through social media, SEO, site architecture, great content, and more

  • Discover link building and SEO strategies that actually work

Who This Video Is For

Small businesses looking to understand how they can use the web to promote their brands, start-ups and entrepreneurs, and people looking to use the internet to harness their skills and make money online.

About the Author

Adam Sinicki

Adam Sinicki is an author, app developer, marketer, and entrepreneur. He runs his own online writing business ‘NQR Productions.’ Using his programming and web design skills, he developed a successful app called Multiscreen Multitasking which sold tens of thousands of copies in paid downloads.

 

About this video

Author(s)
Adam Sinicki
DOI
https://doi.org/10.1007/978-1-4842-3635-2
Online ISBN
978-1-4842-3635-2
Total duration
41 min
Publisher
Apress
Copyright information
© Adam Sinicki 2018

Video Transcript

Narrator: Hello and welcome to this course. Everything you need to know to get to the top of Google. The Complete Beginner’s Guide to Search Engine Optimization. This is the way to increase discoverability and visibility for your brand and to bring far more customers leads and turn over to your business. First, we’ll be talking a little bit more depth about why SEO is important for businesses. Then we’ll be covering the basics and a bit about the history and then we’ll look at the best techniques you can use today in order to get the results you’re looking for. That will include how to write great SEO articles for both Google and the user, how to design your website so it’s optimized for spiders and robots and how to build backlinks on other sites that’ll increase your status in the eyes of Google and in the eyes of your visitors.