About this book series

International Marketing and Management Research (IMMR) Series provides a forum for academics and professionals to share the latest developments and advances in knowledge and practice of global business and international management. The series is a uniquely positioned contribution of interrelated research papers across all business disciplines including: marketing, international business, strategy, digital strategy, organizational behavior and cross-cultural management, international marketing, international finance, global value chains, global supply chain management, sustainable innovations, e-business and e-commerce, social media, new product design and innovation, and business economics. Each chapter published in this series goes through a double-blind peer review process. Through the series, we examine the impact of cross-cultural issues, characteristics, and challenges with regard to global and sustainable business innovations; institutional and regulatory factors on international marketing and management issues; and the effects of institutional changes on global businesses with regard to both traditional and digital worlds. IMMR series fosters the exchange of ideas on a range of important international subjects, provides stimulus for research, and strengthens the development of international perspectives. The international perspective is further enhanced by the geographical spread of the contributors.
Electronic ISSN
Print ISSN
Series Editor
  • Anshu Saxena Arora

Book titles in this series

  1. Sustainable Innovation

    Trends in Marketing and Management

    • Anshu Saxena Arora
    • Sabine Bacouel-Jentjens
    • Mohamad Sepehri
    • Amit Arora
    • Copyright: 2020

    Available Renditions

    • Hard cover
    • eBook