Credit Card Industry
The concept of a general purpose credit card originated in 1949, when Frank McNamara dined in a New York restaurant and discovered that he could not pay for his meal (Evans and Schmalensee 1999). By the 1980s credit cards had become ubiquitous, and they remain a popular form of payment in most economies. Banks offer cards, setting terms such as interest rates and annual fees. Transactions are handled by networks such as Visa and MasterCard, which emerged in the 1970s as joint member associations. Early research examining the market typically focused on the retail level, while more recent work has tended to focus on the network level, mirroring a shift in policy concerns in the 1980s.
KeywordsCredit card industry Interchange fees Interest rates Stickiness of Networks Sticky prices Two-sided markets
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- Evans, D., and R. Schmalensee. 1999. Paying with plastic. Cambridge, MA: MIT Press.Google Scholar
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