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Wernerfelt, Birger (Born 1951)

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The Palgrave Encyclopedia of Strategic Management

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Abstract

Known best in the strategy field for his work on the resource-based view (RBV) of the firm, Birger Wernerfelt has also amassed a respectable body of work in the fields of marketing and economics. His professed research topics of interest include the theory of the firm, selling formats, marketing design, marketing implementation and organizational information processing. Wernerfelt is currently the J. C. Penney Professor of Management at the Massachusetts Institute of Technology.

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References

  • Amit, R., and B. Wernerfelt. 1990. Why do firms reduce business risk? Academy of Management Journal 33: 520–533.

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  • Balakrishnan, S., and B. Wernerfelt. 1986. Technical change, competition and vertical integration. Strategic Management Journal 7: 347–359.

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  • Chatterjee, S., and B. Wernerfelt. 1991. The link between resources and types of diversification: Theory and evidence. Strategic Management Journal 12: 33–48.

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  • Coughlan, A.T., and B. Wernerfelt. 1989. On credible delegation by oligopolists: An example from distribution channel management. Management Science 35: 226–239.

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  • Fornell, C., and B. Wernerfelt. 1987. Defensive marketing strategy by customer complaint management: A theoretical analysis. Journal of Marketing Research 24: 337–346.

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  • Fornell, C., and B. Wernerfelt. 1988. A model for customer complaint management. Marketing Science 7: 287–298.

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  • Hansen, G.S., and B. Wernerfelt. 1989. Determinants of firm performance: The relative importance of economic and organizational factors. Strategic Management Journal 10: 399–411.

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  • Hauser, J.R., and B. Wernerfelt. 1989. The competitive implications of relevant-set/response analysis. Journal of Marketing Research 26: 391–405.

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  • Hauser, J.R., and B. Wernerfelt. 1990. An evaluation cost model of consideration sets. Journal of Consumer Research 16: 393–408.

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  • Hauser, J.R., D.I. Simester, and B. Wernerfelt. 1994. Customer satisfaction incentives. Marketing Science 13: 327–350.

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  • Hauser, J.R., D.I. Simester, and B. Wernerfelt. 1996. Internal customers and internal suppliers. Journal of Marketing Research 33: 268–280.

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  • Hoteling, H. 1929. Stability in competition. The Economic Journal 29: 41–57.

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  • Karnani, A., and B. Wernerfelt. 1985. Research note and communications: Multiple point competition. Strategic Management Journal 6: 87–96.

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  • Lockett, A., R.P. O’Shea, and M. Wright. 2008. The development of the resource-based view: Reflections from Birger Wernerfelt. Organization Studies 29: 1125–1141.

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  • Montgomery, C.A., and B. Wernerfelt. 1988. Diversification, Ricardian rents, and Tobin’s q. RAND Journal of Economics 19: 623–632.

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  • Montgomery, C.A., and B. Wernerfelt. 1992. Risk reduction and umbrella branding. Journal of Business 65: 31–50.

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  • Munier, B., R. Selten, D. Bouyssou, P. Bourgine, R. Day, N. Harvey, D. Hilton, M.J. Machina, P.H. Parket, J. Sterman, E. Weber, B. Wernerfelt, and R. Wensely. 1999. Bounded rationality modeling. Marketing Letters 10: 233–248.

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  • Sappington, D., and B. Wernerfelt. 1985. To brand or not to brand? A theoretical and empirical question. Journal of Business 58: 279–293.

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  • Simester, D.I., and B. Wernerfelt. 2005. Determinants of asset ownership: A study of the carpentry trade. Review of Economics and Statistics 87: 50–58.

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  • Simester, D.I., J.R. Hauser, B. Wernerfelt, and R.T. Rust. 2000. Implementing quality improvement programs designed to enhance customer satisfaction: Quasi-experiments in the United States and Spain. Journal of Marketing Research 37: 102–112.

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  • Tellis, G.J., and B. Wernerfelt. 1987. Competitive price and quality under asymmetric information. Marketing Science 6: 240–253.

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Selected Works

  • 1984a. Consumers with differing reaction speeds, scale advantages and industry structure. European Economic Review 24, 257–270.

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  • 1984b. A resource-based view of the firm. Strategic Management Journal 5, 171–180.

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  • 1985. The dynamics of prices and market shares over the product life cycle. Management Science 31, 928–939.

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  • 1986 (with C. A. Montgomery). What is an attractive industry? Management Science 32, 1223–1230.

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  • 1986a. A special case of dynamic pricing policy. Management Science 32, 1562–1566.

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  • 1986b. Product line rivalry: Note. American Economic Review 76, 842–844.

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  • 1986c. The relation between market share and profitability. Journal of Business Strategy 6, 67–74.

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  • 1987 (with A. Karnani). Research note and communications: Competitive strategy under uncertainty. Strategic Management Journal 8, 187–194.

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  • 1988. General equilibrium with real time search in labor and product markets. Journal of Political Economy 96, 821–831.

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  • 1989. From critical resources to corporate strategy. Journal of General Management 14, 4–12.

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  • 1994a. Selling formats for search goods. Marketing Science 13, 298–309.

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  • 1994b. On the function of sales assistance. Marketing Science 13, 68–82.

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  • 1995. The resource-based view of the firm: Ten years after. Strategic Management Journal 16, 171–175.

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  • 1996. Efficient marketing communication: Helping the customer learn. Journal of Marketing Research 33, 239–246.

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  • 1997. On the nature and scope of the firm: An adjustment-cost theory. Journal of Business 70, 489–514.

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  • 2002. Why should the boss own the assets? Journal of Economics & Management Strategy 11, 473–485.

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  • 2004. Governance of adjustments. Journal of Business 77, S3–S24.

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  • 2005. Product development resources and the scope of the firm. Journal of Marketing 69, 15–23.

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  • 2007a. Delegation, committees, and managers. Journal of Economics & Management Strategy 16, 35–51.

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  • 2007b. Renegotiation facilitates contractual incompleteness. Journal of Economics & Management Strategy 16, 893–910.

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  • 2008. Class pricing. Marketing Science 27, 755–763.

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  • 2011. The use of resources in resource acquisition. Journal of Management 37, 1369–1373.

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Author information

Authors and Affiliations

  1. Setton Hall University, South Orange, NJ, USA

    Susan L. Young

  2. Fisher College of Business, 2100 Neil Avenue, Columbus, OH, 43210, USA

    Jay Barney

Authors
  1. Susan L. Young
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  2. Jay Barney
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Correspondence to Susan L. Young .

Editor information

Editors and Affiliations

  1. Stanford University , Stanford, California, USA

    Mie Augier

  2. Tusher Ctr Intellectual Capital, University of California Tusher Ctr Intellectual Capital, Berkeley, California, USA

    David J. Teece

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© 2016 The Author(s)

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Young, S.L., Barney, J. (2016). Wernerfelt, Birger (Born 1951). In: Augier, M., Teece, D. (eds) The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-94848-2_661-1

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  • DOI: https://doi.org/10.1057/978-1-349-94848-2_661-1

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  • Publisher Name: Palgrave Macmillan, London

  • Online ISBN: 978-1-349-94848-2

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