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Bettis, Richard (Born 1947)

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The Palgrave Encyclopedia of Strategic Management

Richard A. Bettis (Rich) was born in Portsmouth, Ohio, on 22 November 1947. His mother, Sarah L. Bettis, was a housewife and former bank cashier. His father, Charles F. Bettis, was a Second World War veteran who worked as a draftsman, earning what was described at the time as ‘a good living’. Although Bettis senior was interested in anything scientific or mathematical, neither he nor his wife attended college, which was a source of regret for them both. The family lived initially in the maternal grandmother’s home, and in 1951 Bettis’ brother James was born. When his father died suddenly of a heart attack in 1960 his mother returned to work as a bank cashier. Bettis meanwhile attended public schools, where he received high grades and excelled in science and maths. He also loved playing baseball and basketball and was a member of the school tennis team. Following graduation from high school in 1965 he enrolled in Ohio State University engineering college, majoring in Engineering...

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Selected Works

  • Bettis, R.A. 1981. Performance differences in related and unrelated diversified firms. Strategic Management Journal 2: 379–393.

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  • Bettis, R.A., and W.K. Hall. 1982. Diversification strategy, accounting determined risk, and accounting determined return. Academy of Management Journal 25:254–264

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  • Bettis, R.A., and M.A. Hitt. 1995. The new competitive landscape. Strategic Management Journal 16:7–19.

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  • Bettis, R.A., and V. Mahajan. 1985. Risk/return performance of diversified firms. Strategic Management Journal 31:785–813.

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  • Bettis, R.A., and C.K. Prahalad. 1986a. The dominant logic: A new linkage between diversity and performance. Strategic Management Journal 7:485–501.

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  • Bettis, R.A., and C.K. Prahalad. 1986b. The dominant logic: Retrospective and extension. Strategic Management Journal 16:5–14.

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Correspondence to Jennifer Oetzel .

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Oetzel, J. (2016). Bettis, Richard (Born 1947). In: Augier, M., Teece, D. (eds) The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-94848-2_621-1

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  • DOI: https://doi.org/10.1057/978-1-349-94848-2_621-1

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