Richard A. Bettis (Rich) was born in Portsmouth, Ohio, on 22 November 1947. His mother, Sarah L. Bettis, was a housewife and former bank cashier. His father, Charles F. Bettis, was a Second World War veteran who worked as a draftsman, earning what was described at the time as ‘a good living’. Although Bettis senior was interested in anything scientific or mathematical, neither he nor his wife attended college, which was a source of regret for them both. The family lived initially in the maternal grandmother’s home, and in 1951 Bettis’ brother James was born. When his father died suddenly of a heart attack in 1960 his mother returned to work as a bank cashier. Bettis meanwhile attended public schools, where he received high grades and excelled in science and maths. He also loved playing baseball and basketball and was a member of the school tennis team. Following graduation from high school in 1965 he enrolled in Ohio State University engineering college, majoring in Engineering...
Selected Works
Bettis, R.A. 1981. Performance differences in related and unrelated diversified firms. Strategic Management Journal 2: 379–393.
Bettis, R.A., and W.K. Hall. 1982. Diversification strategy, accounting determined risk, and accounting determined return. Academy of Management Journal 25:254–264
Bettis, R.A., and M.A. Hitt. 1995. The new competitive landscape. Strategic Management Journal 16:7–19.
Bettis, R.A., and V. Mahajan. 1985. Risk/return performance of diversified firms. Strategic Management Journal 31:785–813.
Bettis, R.A., and C.K. Prahalad. 1986a. The dominant logic: A new linkage between diversity and performance. Strategic Management Journal 7:485–501.
Bettis, R.A., and C.K. Prahalad. 1986b. The dominant logic: Retrospective and extension. Strategic Management Journal 16:5–14.
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Oetzel, J. (2016). Bettis, Richard (Born 1947). In: Augier, M., Teece, D. (eds) The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-94848-2_621-1
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