Abstract
H. Igor Ansoff was the prominent reference in the corporate strategy field, especially during the 1960s and 1970s. His bestselling Corporate Strategy was the first book to give a conceptual framework and tool box for top managers, consultants and scholars. Recognized as a pioneer in the field, Ansoff was also seen as the leader of the strategic planning school.
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References
Learned, E.P., C.R. Christensen, K.R. Andrews, and W.D. Guth. 1965. Business policy: Text and cases. Homewood: Irwin.
Mintzberg, H. 1994. The rise and fall of strategic planning. London: Prentice Hall.
Selected Works
Ansoff, H. Igor. 1965. Corporate strategy. New York: McGraw-Hill.
Ansoff, H. Igor. 1976. Strategic management. London: Macmillan.
Ansoff, H. Igor. 1984. Implanting strategic management. Englewood Cliffs: Prentice Hall.
Ansoff, H. Igor, R.P. Declerck, and R.L. Hayes. 1974. From strategic planning to strategic management. New York: Wiley.
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Martinet, A.C. (2016). Ansoff, H. Igor (1918–2002). In: Augier, M., Teece, D. (eds) The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-94848-2_616-1
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DOI: https://doi.org/10.1057/978-1-349-94848-2_616-1
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Publisher Name: Palgrave Macmillan, London
Online ISBN: 978-1-349-94848-2
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