Pre-emption and Entry Timing
Entry timing research examines how firm performance varies, possibly non-monotonically, with the order (also known as order of entry) or elapsed time since first entry into a new market. While the pre-emption literature in economics focuses on assumptions for a first entrant to monopolize a market, contemporary strategy scholarship emphasizes more subtle and contingent entry timing effects – with recognition of the importance of endogenous firm characteristics (e.g., complementary assets) and choices (e.g., modes of expansion or entry), and industry contingencies (e.g., knowledge tacitness). Groundbreaking applications of entry timing concepts pertain to international management as well as innovation contexts.
KeywordsSwitching Cost Intellectual Capital Entry Timing Complementary Asset International Business Research
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