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The Palgrave Encyclopedia of Strategic Management pp 1–5Cite as

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Product Market Strategy

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Abstract

Product market strategy is the collection of choices, actions and activities of a firm that determines how it positions itself in its product markets, and allows it to achieve and maintain a competitive advantage. This entry examines product market strategy from the perspective of positioning, using the value-based strategy framework.

This entry was originally published on Palgrave Connect under ISBN 978-1-137-49190-9. The content has not been changed.

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References

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Author information

Authors and Affiliations

  1. Harvard Business School, Soldiers Field, Boston, MA, 02163, USA

    Anoop R. Menon & Dennis A. Yao

Authors
  1. Anoop R. Menon
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  2. Dennis A. Yao
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Corresponding author

Correspondence to Anoop R. Menon .

Editor information

Editors and Affiliations

  1. Stanford University , Stanford, California, USA

    Mie Augier

  2. Tusher Ctr Intellectual Capital, University of California Tusher Ctr Intellectual Capital, Berkeley, California, USA

    David J. Teece

Copyright information

© 2016 The Author(s)

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Cite this entry

Menon, A.R., Yao, D.A. (2016). Product Market Strategy. In: Augier, M., Teece, D. (eds) The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-94848-2_507-1

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  • DOI: https://doi.org/10.1057/978-1-349-94848-2_507-1

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  • Publisher Name: Palgrave Macmillan, London

  • Online ISBN: 978-1-349-94848-2

  • eBook Packages: Springer Reference Business and ManagementReference Module Humanities and Social SciencesReference Module Business, Economics and Social Sciences

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