The Palgrave Encyclopedia of Strategic Management

Living Edition
| Editors: Mie Augier, David J. Teece

Product Champion

  • Ram RaoEmail author
  • Yu Wang
Living reference work entry


Product champions play an important role in the process of innovation and new product development. We define product champions and describe how they contribute to innovation by driving projects through the ‘valley of death’. Due to the informal nature of the product champion’s role, strategically managing their behaviour poses a potential challenge. We explore some strategies firms can adopt to effectively foster and manage championing behaviour.


Product Development Product Innovation Supportive Environment Leadership Behaviour Functional Area 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Copyright information

© The Author(s) 2016

Authors and Affiliations

  1. 1.School of ManagementUniversity of Texas at DallasRichardsonUSA