Abstract
Innovation research from the demand side is bringing a new focus to the innovation literature; rather than examining only internal technology strategy factors to study innovation, demand for innovation research incorporates customers’ demand as another factor driving firm innovation. We review recent developments from research on demand-side approaches to technology innovation. We organize our comments along two key questions: (1) How does consumer demand contribute to firms’ value creation? and (2) What are the implications of heterogeneous consumer demand for firms’ innovation strategies? We hope this new theoretical approach will combine with technology-driven work to improve our understanding of innovation processes.
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Priem, R., Li, S. (2016). Demand for Innovation. In: Augier, M., Teece, D. (eds) The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-94848-2_342-1
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DOI: https://doi.org/10.1057/978-1-349-94848-2_342-1
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