Living Reference Work Entry

The Palgrave Encyclopedia of Strategic Management

pp 1-8

Date: View Latest Version

Markets as Networks

  • Maxim SytchAffiliated withUniversity of Michigan Email author 
  • , Ranjay GulatiAffiliated withHarvard University


We discuss existing research that applies a relational, socio-structural lens to studying organizations and markets. Research in this field has described markets first and foremost as networks of enduring relationships and repeated interactions among organizations. We start by addressing some of the key findings of extant research regarding the antecedents of network structures and variations in their emergent structural properties. We then evaluate the implications of these network structures for a range of organizational behaviours and outcomes, exploring the underlying mechanisms for the effects of networks.