The Hawthorne effect demonstrates that people’s attitudes and emotions are important in management and strategy. Evolutionary theory, resource-based theory, knowledge-based theory and dynamic capabilities all incorporate the bounded rationality of the individual, but not the emotional involvement demonstrated in the Hawthorne experiments.
Hawthorne was an AT&T manufacturing plant west of Chicago, Illinois, in the 1930s. Professors Mayo, Roethlisberger and Dickson of Harvard were doing a Taylor-style engineering study at this time. The study design was simply to see the effect of different lighting levels on productivity.
The study design was simple: increase the light intensity and observe the effect on productivity – a Taylor-like experiment. They observed that greater light intensity led to higher productivity; this was expected since better light made it easier to see. But they also observed that decreasing light intensity increased productivity, which was not...
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References
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Burton, R.M. (2016). Hawthorne Effect, the. In: Augier, M., Teece, D. (eds) The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-94848-2_316-1
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DOI: https://doi.org/10.1057/978-1-349-94848-2_316-1
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