The Palgrave Encyclopedia of Strategic Management

Living Edition
| Editors: Mie Augier, David J. Teece

SWOT Analysis

Living reference work entry
DOI: https://doi.org/10.1057/978-1-349-94848-2_285-1

Abstract

SWOT analysis is a simple and widely used framework for comparing the strengths and weaknesses of a project, business, firm, or industry with the opportunities and threats in the relevant external environment. Due to the lack of guidelines about what elements to include in the analysis and their relative importance, users can miss significant factors entirely or fail to recognize causal linkages. To be useful for strategy formation, SWOT needs to be combined with other methods or approaches that provide guidance for the gathering of information and its strategic interpretation.

Keywords

Environmental fit Nonprofit Strategic fit Strategic planning 
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References

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Copyright information

© The Author(s) 2017

Authors and Affiliations

  1. 1.Haas School of BusinessUniversity of California, BerkeleyBerkeleyUSA