SWOT analysis is a simple and widely used framework for comparing the strengths and weaknesses of a project, business, firm, or industry with the opportunities and threats in the relevant external environment. Due to the lack of guidelines about what elements to include in the analysis and their relative importance, users can miss significant factors entirely or fail to recognize causal linkages. To be useful for strategy formation, SWOT needs to be combined with other methods or approaches that provide guidance for the gathering of information and its strategic interpretation.
KeywordsEnvironmental fit Nonprofit Strategic fit Strategic planning
- Andrews, K.R. 1971. The concept of corporate strategy. Homewood: Dow Jones-Irwin.Google Scholar
- Humphrey, A.S. 2005. SWOT analysis for management consulting, SRI International Alumni Association Newsletter, December. https://www.sri.com/sites/default/files/brochures/dec-05.pdf. Accessed 23 Dec 2016.