Abstract
Andrew W. Marshall has contributed to the concepts and practices of strategy for decades and has been one of America’s most enduring and thoughtful strategic thinkers since he joined the RAND Corporation in 1949. As Director of the Pentagon’s Office of Net Assessment since 1973, he has been both influenced by and has influenced ideas and theories in fields such as competitive strategy, organization theory, long-term strategy and organizational culture. The diagnostic framework he developed for strategic thinking, net assessment, is not only consistent with many ideas in organizational behaviour and business strategy (such as the emphasis on evolution; limited rationality; strategic cultures; and organizational adaptation), but also holds potentially valuable lessons for future strategists in business and strategic management.
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Augier, M. (2018). Marshall, Andrew W. (Born 1921). In: Augier, M., Teece, D.J. (eds) The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-00772-8_643
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DOI: https://doi.org/10.1057/978-1-137-00772-8_643
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