A clear definition of strategic objectives is core to the successful operation of the organization. Strategic objectives provide the organization with a broad set of goals – both in size and scope – to reposition it in the market, improving its competitive stance and ensuring its longevity. To achieve these goals, the organization devises strategies to exploit its accessible resources to deliver within the planned timeframe. The impact of these objectives is felt across the organization, as they become part of corporate planning and influence senior management decision-making on operational matters.
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