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Rapid shifts and trends in the economy and technology are reshaping the experience of childhood for young children throughout the world. Developmental psychologists, early childhood educators, and many parents espouse that childhood is under siege by powerful global forces with the influence to corrupt innocent and vulnerable children, destroy local cultures, and homogenize the planet. On the other hand, marketers represent the child subject as a savvy consumer with a right to resources. These competing discourses collide dramatically in the discussion/debate surrounding corporate marketing to children. Businesses posit their marketing to children as an act of empowerment by equating freedom with the power to consume. This entry examines current discourses surrounding marketing to children within the context of a globalized consumer culture.
Globalization and Consumer Culture
Globalization is a term that is frequently used in education and policy...
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Wolff, K. (2017). Childhood and Globalization. In: Peters, M.A. (eds) Encyclopedia of Educational Philosophy and Theory. Springer, Singapore. https://doi.org/10.1007/978-981-287-588-4_268
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DOI: https://doi.org/10.1007/978-981-287-588-4_268
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