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Handbook of Communication for Development and Social Change pp 1–13Cite as

Communication Policy for Women’s Empowerment: Media Strategies and Insights

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Abstract

Despite rapid economic growth in the post-reform period and all the flagship programs of the government, India ranks very low on narrowing the gender gap in education, health, and economic participation. India is among the few countries of the world where female labor force participation is shrinking with less than 15% in any form of paid work. In this context, the role of the National Mission for Empowerment of Women (NMEW) is crucial for interministerial convergence of gender mainstreaming of programs, policies, and institutional processes of participating ministries which have largely operated independently and in a stand-alone manner. Sustainable development in India can be a reality only when there is gender equality and justice-based development that accords top priority to the welfare of women.

Keywords

  • Gender inequality in India
  • Violence against women
  • Media strategies
  • Communication policy
  • Women’s empowerment

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Author information

Authors and Affiliations

  1. Sri Padmavati Mahila University, Tirupati, India

    Kiran Prasad

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  1. Kiran Prasad
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Correspondence to Kiran Prasad .

Editor information

Editors and Affiliations

  1. Former UNESCO Chair in Communication for Sustainable Social Change, University of Leuven, Hong Kong, Kowloon, Hong Kong

    Prof. Jan Servaes

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Prasad, K. (2019). Communication Policy for Women’s Empowerment: Media Strategies and Insights. In: Servaes, J. (eds) Handbook of Communication for Development and Social Change. Springer, Singapore. https://doi.org/10.1007/978-981-10-7035-8_128-1

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  • DOI: https://doi.org/10.1007/978-981-10-7035-8_128-1

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