Abstract
With the recent interest and adoption of the concept of the flipped classroom and recognition of the power of video to reinvent education (Khan 2011), video has made a resurgence as a transformative tool to enhance learning and teaching. Most experts in the design and development of multimedia resources in Higher Education are employed as professional staff, and one of their challenges is to work collaboratively with academic staff to interpret and translate traditional lecture based content into digestible, engaging audio-visual artifacts. This interaction and process is often akin to working with someone from another country who speaks a different language and observes different cultural customs. It requires multiple forms of communication and signals. This chapter will explore the competing discourses of making and sharing meaning in higher education from the perspective of a professional video producer and a senior academic in learning and teaching, who have both had enduring and successful careers in Higher Education. Having survived the “Kodak Moment” (Scott 2016) and numerous other disruptive innovations, they will reflect on the multiple literacies, engagement strategies, and work practices that are essential to ensure success and survival in a rapidly changing higher education environment. It will also reflect on the challenges of engaging academic staff in the language and discourse of digital media design and development.
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McCluskey, T., Lane, P. (2018). In Pursuit of Nontext Excellence: Reflections on Navigating the Multiple Literacies and Vernaculars of Higher Education Work. In: Bossu, C., Brown, N. (eds) Professional and Support Staff in Higher Education. University Development and Administration. Springer, Singapore. https://doi.org/10.1007/978-981-10-1607-3_20-2
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DOI: https://doi.org/10.1007/978-981-10-1607-3_20-2
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In Pursuit of Nontext Excellence: Reflections on Navigating the Multiple Literacies and Vernaculars of Higher Education Work- Published:
- 28 June 2018
DOI: https://doi.org/10.1007/978-981-10-1607-3_20-2
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In Pursuit of Nontext Excellence: Reflections on Navigating the Multiple Literacies and Vernaculars of Higher Education Work- Published:
- 25 November 2017
DOI: https://doi.org/10.1007/978-981-10-1607-3_20-1