Public Engagement Measurement
Here we use the term public engagement to refer to the actions undertaken by scientists and scientific institutions to communicate their research and interact with a wide range of publics outside the university or science sector.
Public engagement (PE) activities can include giving public lectures, public conferences or talks at schools, participating in open days or science cafés, giving interviews for the media, using Web platforms such as blogs or social media, and collaborating with nongovernmental organizations (NGOs), to name a few. There are many players involved in these activities: scientific institutions, governments, NGOs, private sector companies, scientists, etc.
Science communication models have conceptualized the ways in which publics interact with science, as well as the diverse types of public engagement activities they may involve. The deficit model, which is based on the premise that the more the...
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