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Company Identity in the Food Industry

  • Living reference work entry
  • First Online:
Encyclopedia of Food and Agricultural Ethics

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Synonyms

Company image of food business; Food industry and communication with stakeholders; Representation of food industry

Introduction

Large-scale organizations have to respond actively to the growing competition on the economic market. One of the ways for companies to be recognized as trustful and competitive business entities is to create a strong company identity that is highly valued by workers and stakeholders. This issue proves to be especially important in the food industry, which has to provide products and services meeting various needs and expectations simultaneously, such as nutrition, value for money, as well as security and safety. To take a broad perspective of the issue that allows for creating and maintaining the effective identity of companies representing food industry, all sensual dimensions have to be examined, paying attention to spheres of cognition.

Defining the Term Company Identity in the Food Industry

Company identity is understood as the sum of components...

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Authors and Affiliations

  1. Scuola Internazionale Superiore di Studi Avanzati, Trieste, Italy

    Dr. Magdalena Bielenia-Grajewska

  2. University of Gdansk, Wita Stwosza 55, 80-952, Gdansk, Poland

    Dr. Magdalena Bielenia-Grajewska

Authors
  1. Dr. Magdalena Bielenia-Grajewska
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Corresponding author

Correspondence to Magdalena Bielenia-Grajewska .

Editor information

Editors and Affiliations

  1. Michigan State University Dept. Philosophy, East Lansing, Michigan, USA

    Paul B. Thompson

  2. University of North Texas Dept. Philosophy & Religion Studies, Denton, Texas, USA

    David M. Kaplan

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© 2013 Springer Science+Business Media Dordrecht

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Bielenia-Grajewska, M. (2013). Company Identity in the Food Industry. In: Thompson, P., Kaplan, D. (eds) Encyclopedia of Food and Agricultural Ethics. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-6167-4_289-2

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  • DOI: https://doi.org/10.1007/978-94-007-6167-4_289-2

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  • Publisher Name: Springer, Dordrecht

  • Online ISBN: 978-94-007-6167-4

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