Science communication has been described as a process by which the scientific culture and its knowledge become incorporated into the common culture. This broad definition encompasses a variety of communication styles which may be envisaged as being distributed across a continuum. On this continuum, simple one-way communication of science is at one end, with many who term themselves science communicators engaged in one-way activity. Science journalism is in this category; it also includes informative articles in the press, screening a television documentary, placing science on the Internet, or presenting a new exhibition in a science center. There is clearly no expectation by the writers, designers, and producers that they will engage in two-way communication, but rather that they are transmittinginformation to whatever audience is willing to listen, play, read, or watch. One-way communication of science also promotes science careers and the need to improve the poor science...
Keywords
- Science Communication
- Public Engagement
- Informal Learning
- Science Performance
- Participatory Practice
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
References
Burns TW, O’Connor DJ, Stocklmayer SM (2003) Science communication: a contemporary definition. Public Underst Sci 12:183–202
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Research Councils UK (2002) Dialogue with the public: practical guidelines. Research Councils UK, London
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Stocklmayer SM, Bryant C (2012) Science and the public – what should people know? Int J Sci Educ Sci Commun Engagem 2:81–101
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Authors and Affiliations
The Australian National University, Canberra, Australia
Susan Stocklmayer
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Correspondence to
Susan Stocklmayer .
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Monash University Fac. Education, Clayton, Victoria, Australia
Richard Gunstone
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© 2012 Springer Science+Business Media Dordrecht