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Encyclopedia of Food and Agricultural Ethics pp 378–385Cite as

Company Identity in the Food Industry

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Synonyms

Company image of food business; Food industry and communication with stakeholders; Representation of food industry

Introduction

Large-scale organizations have to respond actively to the growing competition on the economic market. One of the ways for companies to be recognized as trustful and competitive business entities is to create a strong company identity that is highly valued by workers and stakeholders. This issue proves to be especially important in the food industry, which has to provide products and services meeting various needs and expectations simultaneously, such as nutrition, value for money, as well as security and safety. To take a broad perspective of the issue that allows for creating and maintaining the effective identity of companies representing food industry, all sensual dimensions have to be examined, paying attention to spheres of cognition.

Defining the Term Company Identity in the Food Industry

Company identity is understood as the sum of components...

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Author information

Authors and Affiliations

  1. Scuola Internazionale Superiore di Studi Avanzati, Trieste, Italy

    Magdalena Bielenia-Grajewska

  2. University of Gdansk, Wita Stwosza 55, 80-952, Gdansk, Poland

    Magdalena Bielenia-Grajewska

Authors
  1. Magdalena Bielenia-Grajewska
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Corresponding author

Correspondence to Magdalena Bielenia-Grajewska .

Editor information

Editors and Affiliations

  1. Department of Philosophy, Michigan State University, East Lansing, MI, USA

    Paul B. Thompson

  2. Department of Philosophy and Religion, University of North Texas, Denton, TX, USA

    David M. Kaplan

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© 2014 Springer Science+Business Media Dordrecht

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Bielenia-Grajewska, M. (2014). Company Identity in the Food Industry. In: Thompson, P.B., Kaplan, D.M. (eds) Encyclopedia of Food and Agricultural Ethics. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-0929-4_289

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  • DOI: https://doi.org/10.1007/978-94-007-0929-4_289

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  • Publisher Name: Springer, Dordrecht

  • Print ISBN: 978-94-007-0928-7

  • Online ISBN: 978-94-007-0929-4

  • eBook Packages: Humanities, Social Sciences and Law

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