Advertisement

Human Resources Marketing and Recruiting: Introduction and Overview

  • Nicole DessainEmail author
Reference work entry

Abstract

Rapid economic changes, skill shortages, changing candidate expectations, new technologies, and the advent of better people analytics are key factors that impact how organizations recruit talent in today’s globalized society.

However, most recruiting organizations are not prepared for this rapidly changing environment. According to a recent study, only 13 % of the 297 companies surveyed believe that their recruiting function is fully optimized (Erickson et al. (2014) High-impact talent acquisition – findings and maturity Model. Retrieved from http://marketing.bersin.com/talent-acquisition-systems-2014.html).

This chapter will provide Human Resources and business leaders with a comprehensive overview of key aspects of high-performance recruiting as well as tactical tips and tricks on how to optimize the function.

Readers will gain the following insights from this overview chapter:
  • Learn about the history and definition of HR Marketing and Recruiting

  • Identify key pillars of a strategic recruiting function

  • Consider the perspectives of various stakeholder groups, especially those of the candidate and hiring manager

  • Calculate the business case for investment in HR Marketing and Recruiting

  • Identify key metrics to measure the performance of recruiting

  • Learn about different candidate sourcing channels and how to optimize the source mix

  • Understand legal considerations and learn about key risks to recruiting such as selection bias and brand exposure

  • Learn about organizational models for structuring of the recruiting function

  • Identify ways to optimize the recruiting process

  • Understand how technology can enable the recruiting process

  • Learn about future trends that are impacting HR Marketing and Recruiting

Keywords

Recruiting Recruitment Talent acquisition HR marketing Staffing Recruitment marketing 

References

  1. Bryant A (2013) In head-hunting, big data may not be such a big deal. The New York Times. http://mobile.nytimes.com/2013/06/20/business/in-head-hunting-big-data-may-not-be-such-a-big-deal.html?_r=0. Accessed 27 Oct 2014
  2. Cantrell SM, Smith D (2010) Workforce of one. Harvard Business Press, BostonGoogle Scholar
  3. Crispin G, Mehler M (2013) Sources of hire 2013: perception is reality. Retrieved from http://www.careerxroads.com/news/SourcesOfHire2013.pdf
  4. Engler S (2014) Bridging the CHRO/CFO divide: 5 steps to a more powerful partnership. In: CEB Blogs. CEB. https://www.executiveboard.com/blogs/bridging-the-chrocfo-divide-5-steps-to-more-powerful-partnership/?business_line=finance. Accessed 25 Oct 2014
  5. Erickson R, Lamoureux K, Moulton D (2014) High-impact talent acquisition – findings and maturity model. Retrieved from http://marketing.bersin.com/talent-acquisition-systems-2014.html
  6. Halzack S (2014) How Capital One is using data analysis to shape its job interview and hiring process. In: The Washington Post. http://www.washingtonpost.com/business/on-it/how-capital-one-is-using-data-analysis-to-shape-its-job-interview-and-hiring-process/2014/05/30/. Accessed 26 Aug 2015
  7. Harris Interactive (2013) More than half of companies in the top ten world economies have been affected by a bad hire, according to CareerBuilder Survey. In: CareerBuilder. http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?ed=12/31/2013&id=pr757&sd=5/8/2013. Accessed 25 Oct 2014
  8. Harris Poll (2014) Number of employers passing on applicants due to social media posts continues to rise, according to new CareerBuilder Survey. In: CareerBuilder. http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=6%2F26%2F2014&id=pr829&ed=12%2F31%2F2014. Accessed 28 Oct 2014
  9. Inside Zappos (2014) No more job postings?! What’s up with that? In: Inside Zappos web site. https://jobs.zappos.com/insider_faq. Accessed 27 Oct 2014
  10. Manjoo F (2014) Exposing hidden bias at Google. In: The New York Times. http://www.nytimes.com/2014/09/25/technology/exposing-hidden-biases-at-google-to-improve-diversity.html?_r=0. Accessed 26 Oct 2014
  11. Mester R (2014) The state of in-house recruiting. Retrieved from http://www.slideshare.net/eremedia/state-of-recruiting-spring-ere-final-42214
  12. Miller C (2014) The intersection of HR & marketing: employee advocacy. In: ERE.Net. ERE Media, Inc. http://www.ere.net/2014/10/28/the-intersection-of-hr-marketing-employee-advocacy/. Accessed 29 Oct 2014
  13. National Conference of State Legislatures (2014) Employer access to social media usernames and passwords. http://www.ncsl.org/research/telecommunications-and-information-technology/employer-access-to-social-media-passwords-2013.aspx. Accessed 28 Oct 2014
  14. Potentialpark (2011) Mobile recruiting: a thriving trend amongst job seekers. Retrieved from http://www.potentialpark.com/wp-content/uploads/2011/12/Potentialpark-Results-Release-2011-Mobile-Recruitment.pdf
  15. Potentialpark (2013) Online recruitment: “match me if you can”. Retrieved from http://www.potentialpark.com/wp-content/uploads/2013/02/OTaC-2013-Global-Results-Release.pdf
  16. Raphael T (2014) The 2014 ERE recruiting excellence award winners. In: ERE.Net. ERE Media, Inc. http://www.ere.net/2014/03/19/the-2014-ere-recruiting-excellence-award-winners/. Accessed 28 Oct 2014
  17. Reuben E, Sapienza P, Zingales L (2014) How stereotypes impair women’s careers in science. In: Proceedings of the National Academy of Sciences of the United States of America. http://www.pnas.org/content/111/12/4403.abstract. Accessed 26 Oct 2014
  18. Singh R (2008) History of Recruiting: Part I. In: ERE.Net.ERE Media, Inc. http://www.eremedia.com/ere/history-of-recruiting-part-i/. Accesses 26 Aug 2015
  19. Smith M (2013) What is a talent community in 2013? In: ERE.Net. ERE Media, Inc. http://www.ere.net/2013/05/08/what-is-a-talent-community-in-2013/. Accessed 28 Oct 2014
  20. Sullivan J (2005) Cost of vacancy formulas for recruiting and retention managers. In: ERE.Net. ERE Media, Inc. http://www.ere.net/2005/07/25/cost-of-vacancy-formulas-for-recruiting-and-retention-managers/. Accessed 28 Oct 2014
  21. Talent Board (2014) Talent board reveals 2013 candidate experience research. In: Market Wired. Marketwire L.P. http://www.marketwired.com/press-release/talent-board-reveals-2013-candidate-experience-research-1887895.htm. Accessed 25 Oct 2014
  22. Ulrich D (1997) Human resource champions: the next agenda for adding value and delivering resultsGoogle Scholar
  23. Zapar S (2014) @InsideZappos – a journey of a thousand miles begins today. In: LinkedIn Pulse. LinkedIn. https://www.linkedin.com/pulse/article/20140317135006-460284--insidezappos-a-journey-of-a-thousand-miles-begins-today. Accessed 28 Oct 2014

Copyright information

© Springer-Verlag Berlin Heidelberg 2016

Authors and Affiliations

  1. 1.talent.imperative IncChicagoUSA

Personalised recommendations