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Handbuch Gesundheitskommunikation pp 1–12Cite as

Die Bedeutung der Diffusionsforschung für die Gesundheitskommunikation

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Zusammenfassung

Die Diffusionsforschung modelliert sowohl auf der Mikroebene des einzelnen Individuums als auch auf der Makroebene der Gesellschaft den Prozess der Verbreitung von Innovationen sowie verschiedene Faktoren(gruppen), die diesen Prozess beeinflussen. Innovationen können dabei sowohl Kombinationen aus Gegenstand und damit verbundener Information, wie bspw. ein neues Blutzuckermessgerät und die Hinweise zu seiner Bedienung, oder aber nur Informationen, wie bspw. eine Impfkampagne, sein.

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Notes

  1. 1.

    Homophily bezeichnet die Ähnlichkeit von Personen hinsichtlich verschiedener Merkmale wie beispielsweise Einstellungen, Bildung und sozioökonomischem Status (Karnowski 2017).

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Authors and Affiliations

  1. Institut für Kommunikationswissenschaft und Medienforschung, Ludwig-Maximilians-Universität München, München, Deutschland

    Veronika Karnowski

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  1. Veronika Karnowski
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Correspondence to Veronika Karnowski .

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Editors and Affiliations

  1. Philosophische Fakultät, Universität Erfurt, Erfurt, Germany

    Constanze Rossmann

  2. Dortmund, Germany

    Matthias R. Hastall

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Karnowski, V. (2018). Die Bedeutung der Diffusionsforschung für die Gesundheitskommunikation. In: Rossmann, C., Hastall, M. (eds) Handbuch Gesundheitskommunikation. Springer Reference Sozialwissenschaften. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-10948-6_29-1

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  • DOI: https://doi.org/10.1007/978-3-658-10948-6_29-1

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