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Die Bedeutung sozialer Vergleichsprozesse für die Gesundheitskommunikation

  • Andreas Fahr
  • Alexander Ort
Living reference work entry
Part of the Springer Reference Sozialwissenschaften book series (SRS)

Zusammenfassung

Soziale Vergleichsprozesse können in medienvermittelten Situationen einen Einfluss auf verschiedene gesundheitsrelevante Faktoren, wie z. B. Wissen, Einstellungen, Intentionen oder tatsächliches Verhalten, haben. Die Konfrontation mit Medienpersonen und die daraus entstehenden Bindungen können, in Abhängigkeit des dargestellten Verhaltens, sowohl positive als auch negative Folgen für das Wohlbefinden und die Gesundheit der Rezipientinnen und Rezipienten haben. Dieses Kapitel beleuchtet die Entstehung und die Folgen sozialer Vergleichsprozesse und gibt darauf aufbauend einen Überblick zu deren Relevanz für die Gesundheitskommunikation. Vor dem Hintergrund einschlägiger Studien werden sowohl gesundheitsrelevante Chancen als auch Risiken identifiziert.

Schlüsselwörter

Parasoziale Beziehung Soziale Informationsverarbeitung Social Perception Identifikation Empathie Sozialer Vergleich 

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Copyright information

© Springer Fachmedien Wiesbaden GmbH 2017

Authors and Affiliations

  1. 1.Wirtschafts- und Sozialwissenschaftliche Fakultät, Departement für Kommunikationswissenschaft und MedienforschungUniversität FreiburgFreiburgSchweiz

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