The Concept of Affordances in Digital Media

Living reference work entry
Part of the Springer Reference Sozialwissenschaften book series (SRS)


This chapter outlines the origins and meaning of the concept of affordances, presents some examples, and discusses its relevance to studies of digital media. It suggests that the uniquely socially malleable nature of digital media, the variety of uses they engender, and the simultaneous awareness of the limitations of the mediated interaction that they allow, explain the increased use of affordances in analyses of digital media.


Affordances Blogs Digital media Genre Digital literacies Social media 


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Authors and Affiliations

  1. 1.School of Arts and Social SciencesMonash University MalaysiaBandar SunwayMalaysia

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