Encyclopedia of Color Science and Technology

Living Edition
| Editors: Ronnier Luo

Effect of Color Terms on Color Perception

  • Jonathan WinawerEmail author
  • Nathan Witthoft
Living reference work entry
DOI: https://doi.org/10.1007/978-3-642-27851-8_77-4



The possibility that naming colors, either in a single instance or habitually over a lifetime, alters color perception.

Color Perception and Color Communication

When we communicate about the colors of scenes and objects comprising our visual experience, what we see informs our choice of words. A question that has interested many cognitive psychologists is whether the color words we use affect how we see. One view is that naming is for communication and has no effect on how we see or experience the world. In this view, color appearance, and therefore performance on tasks which strictly depend on color appearance, is determined entirely by the visual system and not at all by the language that one speaks. Color vision is informationally encapsulated, its output is automatically produced, and while its output is available for cognitive processes like decision making and speaking,...


Null Model English Speaker Category Effect Color Chip Color Perception 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Copyright information

© Springer Science+Business Media New York 2013

Authors and Affiliations

  1. 1.Department of PsychologyStanford UniversityStanfordUSA