How much people like different colors.
One of the most fascinating aspects of the perception of colors is that people have relatively strong preferences, liking certain colors and color combinations much more than others. This entry discusses what is known about human color preferences, not only in terms of which colors and color combinations people like but also why they like them.
Preference for Single Colors
Average relative color preferences for a given sample of colors are typically measured behaviorally by asking a group of people to perform one of three tasks. First, the observers can be asked to indicate which of two simultaneously presented colors they prefer for each possible pair of colors in the sample. The probability, averaged over observers, of choosing each color versus all other sample colors is then taken as a measure of its average relative preference within that sample. Second, observers...
KeywordsColor Preference Preference Rating Saturated Color Color Combination Pair Preference
This material is based upon work supported by the National Science Foundation under Grant Nos. 0745820 and 1059088. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.
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