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Encyclopedia of Color Science and Technology pp 1–6Cite as

Color Trends

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Synonyms

Color directions; Forecast; Temporal collective color preferences; Tendencies

Definition

Color trends are expected forthcoming market interest in some specific color shades.

Sociological Function of Color Trends

Color trends are temporal collective color preferences. They restrain individual- as well as group-specific color preferences and determine people’s tastes and judgments over a certain period. Their application is typically not restricted to particular objects, contexts, or aesthetic conventions and is unconstrained by any functional, symbolic, or formal influences. Therefore, even colors with inherently negative symbolic meanings or connotations can become collectively preferred for a certain period. Individuals as well as society more generally perceive color trends as an articulation of “the predominant taste orientation.” Anyone who adopts the trend demonstrates that she/he is open-minded, modern, and a member of an ideal (ized) peer group representing the Zeitgeist...

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References

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Author information

Authors and Affiliations

  1. Architecture, Design and Urbanism, Universidad de Buenos Aires, Color Research Program, Buenos Aires, Argentina

    Maria Luisa Musso

  2. Milan, Italy

    Renata Pompas

  3. FH Joanneum University of Applied Sciences, Salzburg, Austria

    Leonhard Oberascher

Authors
  1. Maria Luisa Musso
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  2. Renata Pompas
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  3. Leonhard Oberascher
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Corresponding authors

Correspondence to Renata Pompas or Leonhard Oberascher .

Editor information

Editors and Affiliations

  1. Color Science & Imaging Lab, North Carolina State Univ, Raleigh, NC, USA

    Prof. Renzo Shamey

Section Editor information

  1. Secretaria de Investigaciones FADU-UBA, Universidad de Buenos Aires and Conicet, Buenos Aires, Argentina

    Jose Luis Caivano

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Musso, M.L., Pompas, R., Oberascher, L. (2021). Color Trends. In: Shamey, R. (eds) Encyclopedia of Color Science and Technology. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-27851-8_238-3

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  • DOI: https://doi.org/10.1007/978-3-642-27851-8_238-3

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  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-27851-8

  • Online ISBN: 978-3-642-27851-8

  • eBook Packages: Springer Reference Physics & AstronomyReference Module Physical and Materials Science

Chapter History

  1. Latest

    Color Trends
    Published:
    11 February 2021

    DOI: https://doi.org/10.1007/978-3-642-27851-8_238-3

  2. Original

    Color Trends
    Published:
    01 October 2014

    DOI: https://doi.org/10.1007/978-3-642-27851-8_238-2

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