Skip to main content

Color Trends

  • 15 Accesses


Color directions; Forecast; Temporal collective color preferences; Tendencies


Color trends are expected forthcoming market interest in some specific color shades.

Sociological Function of Color Trends

Color trends are temporal collective color preferences. They restrain individual- as well as group-specific color preferences and determine people’s tastes and judgments over a certain period. Their application is typically not restricted to particular objects, contexts, or aesthetic conventions and is unconstrained by any functional, symbolic, or formal influences. Therefore, even colors with inherently negative symbolic meanings or connotations can become collectively preferred for a certain period. Individuals as well as society more generally perceive color trends as an articulation of “the predominant taste orientation.” Anyone who adopts the trend demonstrates that she/he is open-minded, modern, and a member of an ideal (ized) peer group representing the Zeitgeist...

This is a preview of subscription content, access via your institution.


  1. Oberascher, L.: Colour trends – why we need them. In: Smith, D., Green-Armytage, P., Pope, M., Harkness, N. (eds.) Proceedings of the 11th Congress of the International Colour Association (AIC 2009), CD. Colour Society of Australia, Sydney (2009)

    Google Scholar 

  2. Darmstadt, C.: Farbbewegung in der Architekturgestaltung. Unpublished manuscript (1985)

    Google Scholar 

  3. Koppelmann, U., Küthe, E.: Präferenzwellen beim Gestaltungsmittel Farbe. Marke. Z. Forsch. Praxis. 2, 113–121 (1987)

    Google Scholar 

  4. Schlegel, M.: Farb- und Materialscouting 1955–2005, Trends 2006–2007, Farbe – Struktur – Oberfläche. Caparol Farben Lacke Bautenschutz (2006)

    Google Scholar 

  5. Oberascher, L.: Cyclic recurrence of collective colour preferences. In: Linton, H. (ed.) Color Forecasting. A Survey of International Color Marketing. Van Nostrand, New York (1994)

    Google Scholar 

  6. Pompas, R.: The Trilogy of Precious Dyestuffs from the Mediterranean. Purple, Kermes, and Woad. Textile Forum, Hannover (2001)

    Google Scholar 

  7. Luzzatto, L., Pompas, R.: I colori del vestire. Variazioni–Ritorni–Persistenze, Hoepli, Milan (1997)

    Google Scholar 

  8. Pompas, R.: La moda e il consumo del colore: quale approccio? In: Rizzo, S. (ed.) Colore e design tra comunicazione e produzione. De Ferrari, Genoa (2010)

    Google Scholar 

  9. Pompas, R.: Textile Design. Ricerca–Elaborazione–Progetto, Hoepli, Milan (1994)

    Google Scholar 

  10. Musso, M.L.: Black and status in the ‘80s. In: Kortbawi, I., Bergström, B., Fridell Anter, K. (eds.) AIC 2008, Colour – Effects & Affects, Proceedings of the Interim Meeting of the International Colour Association, Paper 119. Swedish Colour Centre Foundation, Stockholm (2008)

    Google Scholar 

  11. Musso, M.L.: Colour in the ‘70s, ‘80s, ‘90s, as expression of changes in society. In: Nieves, J.L., Hernández-Andrés, J. (eds.) AIC Colour 05, Proceedings of the 10th Congress of the International Colour Association, pp. 1589–1591. Comité Español del Color, Granada (2005)

    Google Scholar 

  12. Bayer, A.G.: Trend Colour Charts. Bayer AG, Leverkusen (1974–1990)

    Google Scholar 

  13. Musso, M.L.: Ecology and colour in the ‘90s. In: Ye, G., Xu, H. (eds.) AIC 2007, Color Science for Industry, Proceedings of the Midterm Meeting of the International Color Association, pp. 158–161. Color Association of China, Hangzhou (2007)

    Google Scholar 

  14. Hoechst, A.G., Trevira, GmbH: Trends in Living. Trevira Colour Chart. Hoechst & Trevira, Frankfurt (1981–2013)

    Google Scholar 

  15. Luzzatto, L., Pompas, R.: Il colore asimbolico. In: Colore e moda. Bompiani, Milan (2018)

    Google Scholar 

Download references

Author information

Authors and Affiliations


Corresponding authors

Correspondence to Renata Pompas or Leonhard Oberascher .

Editor information

Editors and Affiliations

Section Editor information

Rights and permissions

Reprints and Permissions

Copyright information

© 2021 Springer Science+Business Media LLC

About this entry

Check for updates. Verify currency and authenticity via CrossMark

Cite this entry

Musso, M.L., Pompas, R., Oberascher, L. (2021). Color Trends. In: Shamey, R. (eds) Encyclopedia of Color Science and Technology. Springer, Berlin, Heidelberg.

Download citation

  • DOI:

  • Received:

  • Accepted:

  • Published:

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-27851-8

  • Online ISBN: 978-3-642-27851-8

  • eBook Packages: Springer Reference Physics & AstronomyReference Module Physical and Materials Science

Chapter History

  1. Latest

    Color Trends
    11 February 2021


  2. Original

    Color Trends
    01 October 2014