Product development is the creation of products with new or different characteristics that offer new or additional benefits to the customer. Product development may involve modification of an existing product or its presentation or formulation of an entirely new product that satisfies a newly defined customer want or market niche (Ullman, 2009; Ulrich & Eppinger, 2004).
Theory and Application
Phases in Product Development
There are many different descriptions of the product development life cycle available in literature. Each of them is valid and has its merit; however, this validity and merit is explicitly related to, for example, the type of product, the type of organization, and the type of project.
Idea generation (or “fuzzy front end”)
Concept development and testing
- Preez du N, Lutters D, Nieberding H (2008) Tailoring the development process according to the context of the project. In: 18th CIRP design conference, 7–9 April 2008, Enschede. Retrieved from http://doc.utwente.nl/76884/. Accessed 7 May 2013
- Ullman DG (2009) The mechanical design process, 4th edn. McGraw-Hill, New YorkGoogle Scholar
- Ulrich KT, Eppinger SD (2004) Product design and development, 3rd edn. McGraw-Hill, New YorkGoogle Scholar